{"id":11023,"date":"2021-07-20T15:21:32","date_gmt":"2021-07-20T18:21:32","guid":{"rendered":"https:\/\/wanode.io\/?p=11023"},"modified":"2021-10-18T16:48:23","modified_gmt":"2021-10-18T19:48:23","slug":"sac","status":"publish","type":"post","link":"https:\/\/wanode.io\/pt\/blog\/saco\/","title":{"rendered":"SAC 4.0: O que \u00e9, para que sirva e como funcione!"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"11023\" class=\"elementor elementor-11023\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3037e25 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3037e25\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-415e8a3\" data-id=\"415e8a3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4578c23 elementor-widget elementor-widget-text-editor\" data-id=\"4578c23\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>O SAC ou servi\u00e7o de atendimento ao consumidor, como tamb\u00e9m \u00e9 conhecido, \u00e9 um canal intermedi\u00e1rio entre cliente e consumidor. \u00c9 por meio desse canal que o consumidor pode fazer reclama\u00e7\u00f5es, tirar d\u00favidas e dar feedback \u00e0s empresas.<\/p><p><span style=\"letter-spacing: 0px;\">Com o passar dos anos a tecnologia e os meios de comunica\u00e7\u00e3o passaram por uma grande transforma\u00e7\u00e3o o que acabou afetando essa ferramenta de servi\u00e7o. Continue a leitura para saber mais!<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-00b3d39 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"00b3d39\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8832166\" data-id=\"8832166\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2d6c514 elementor-widget elementor-widget-heading\" data-id=\"2d6c514\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span class=\"ez-toc-section\" id=\"O_que_e_SAC\"><\/span>O que \u00e9 SAC?<span class=\"ez-toc-section-end\"><\/span><\/h2><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Tabela de conte\u00fado<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a9284281a3f6\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Alternar<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a9284281a3f6\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/wanode.io\/pt\/blog\/saco\/#O_que_e_SAC\" >O que \u00e9 SAC?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/wanode.io\/pt\/blog\/saco\/#SAC_atraves_dos_anos\" >SAC atrav\u00e9s dos anos<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/wanode.io\/pt\/blog\/saco\/#SAC_20\" >SAC 2.0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/wanode.io\/pt\/blog\/saco\/#SAC_30\" >SAC 3.0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/wanode.io\/pt\/blog\/saco\/#SAC_40\" >SAC 4.0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/wanode.io\/pt\/blog\/saco\/#SAC_ativo_e_receptivo\" >SAC ativo e receptivo<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/wanode.io\/pt\/blog\/saco\/#Automacao_do_Atendimento_de_Servico_ao_Cliente\" >Automa\u00e7\u00e3o do Atendimento de Servi\u00e7o ao Cliente<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e9d3f00 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e9d3f00\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-626b1ef\" data-id=\"626b1ef\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5dbab3a elementor-widget elementor-widget-text-editor\" data-id=\"5dbab3a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>SAC \u00e9 uma sigla utilizada para se referir ao servi\u00e7o de atendimento ao consumidor. \u00c9 uma ferramenta de extrema import\u00e2ncia para as opera\u00e7\u00f5es realizadas por qualquer empresa.\u00a0<\/p><p><span style=\"letter-spacing: 0px;\">Funciona como um canal direto que permite que o cliente tenha d\u00favidas, fa\u00e7a reclama\u00e7\u00f5es, d\u00ea feedback do servi\u00e7o ou produto oferecido e tamb\u00e9m apresente sugest\u00f5es \u00e0 empresa.\u00a0<\/span><\/p><p><span style=\"letter-spacing: 0px;\">Antes de ocorrer transforma\u00e7\u00f5es no mundo digital s\u00f3 era poss\u00edvel oferecer o servi\u00e7o de atendimento ao consumidor atrav\u00e9s do telefone. Atualmente com a evolu\u00e7\u00e3o dos canais de comunica\u00e7\u00e3o, o telefone \u00e9 apenas um dos diversos meios de canais que uma empresa pode oferecer o servi\u00e7o de SAC.<\/span><\/p><p><span style=\"letter-spacing: 0px;\">Por meio dessa an\u00e1lise, entende-se que apesar do conceito de SAC ser um s\u00f3, o servi\u00e7o de atendimento ao cliente est\u00e1 em constante mudan\u00e7a por conta das evolu\u00e7\u00f5es tecnol\u00f3gicas.<\/span><\/p><p><span style=\"letter-spacing: 0px;\">Estar por dentro das tend\u00eancias \u00e9 fundamental para aproveitar os benef\u00edcios oferecidos por essa ferramenta.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3f176e8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3f176e8\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f47028d\" data-id=\"f47028d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7a853f6 elementor-widget elementor-widget-heading\" data-id=\"7a853f6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span class=\"ez-toc-section\" id=\"SAC_atraves_dos_anos\"><\/span>SAC atrav\u00e9s dos anos<span class=\"ez-toc-section-end\"><\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2f9cdd4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2f9cdd4\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-805faba\" data-id=\"805faba\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f570b0b elementor-widget elementor-widget-text-editor\" data-id=\"f570b0b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Ao passar dos anos o SAC passou a ser mais que um instrumento de intera\u00e7\u00e3o com o consumidor. Os avan\u00e7os tecnol\u00f3gicos permitiram que al\u00e9m do telefone, as empresas utilizassem tamb\u00e9m e-mail, <span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/wanode.io\/pt\/blog\/como-uso-chatbot-esta-revolucionando-atendimento-pandemia\/?swcfpc=1\">bate-papo online<\/a><\/span> e outros m\u00e9todos, com o intuito de facilitar o processo de comunica\u00e7\u00e3o entre os clientes.\u00a0<\/p><p><span style=\"letter-spacing: 0px;\">O SAC possui quatro momentos, SAC 2.0, SAC 3.0, o mais atual, SAC 4.0 e o SAC ativo e receptivo. Entenda cada um!<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1048e49 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1048e49\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-53b3fe4\" data-id=\"53b3fe4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4148000 elementor-widget elementor-widget-heading\" data-id=\"4148000\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><span class=\"ez-toc-section\" id=\"SAC_20\"><\/span>SAC 2.0<span class=\"ez-toc-section-end\"><\/span><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-00623e3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"00623e3\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-dc28ec4\" data-id=\"dc28ec4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4b9b132 elementor-widget elementor-widget-text-editor\" data-id=\"4b9b132\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Com os avan\u00e7os tecnol\u00f3gicos, os clientes passaram a ficar ainda mais exigentes e desejam um atendimento r\u00e1pido e com qualidade. Com essa exig\u00eancia, para atender melhor o consumidor o SAC teve que se reinventar.<\/p><p>As mudan\u00e7as adotadas contaram com a comunica\u00e7\u00e3o online via e-mail, redes sociais e chats, para atender aos desejos dos clientes.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1fdf771 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1fdf771\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-04138aa\" data-id=\"04138aa\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fb44d3c elementor-widget elementor-widget-heading\" data-id=\"fb44d3c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><span class=\"ez-toc-section\" id=\"SAC_30\"><\/span>SAC 3.0<span class=\"ez-toc-section-end\"><\/span><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b087669 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b087669\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fe1c3b6\" data-id=\"fe1c3b6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-531aa40 elementor-widget elementor-widget-text-editor\" data-id=\"531aa40\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Ao se falar em SAC 3.0, \u00e9 necess\u00e1rio entender o consumo 3.0. Ele \u00e9 o grande respons\u00e1vel pelas mudan\u00e7as que ocorreram durante os anos no servi\u00e7o de atendimento ao consumidor.<\/p><p><span style=\"letter-spacing: 0px;\">Com a internet e os dispositivos tecnol\u00f3gicos passando por constantes evolu\u00e7\u00f5es e ficando cada vez mais acess\u00edveis, o perfil do cliente tamb\u00e9m mudou, e se tornou ainda mais exigente.<\/span><\/p><p><span style=\"letter-spacing: 0px;\">Portanto, o SAC 3.0 \u00e9 uma das evolu\u00e7\u00f5es de servi\u00e7o de atendimento ao consumidor. O SAC 2.0, como citado anteriormente, utiliza as redes sociais, e-mail, chatbots entre outros.<\/span><\/p><p><span style=\"letter-spacing: 0px;\">Contudo, com a mudan\u00e7a no perfil dos consumidores, as empresas sentiram a necessidade de entregar mais que um atendimento.<\/span><\/p><p><span style=\"letter-spacing: 0px;\">O conceito do SAC 3.0, portanto, abrange as ferramentas j\u00e1 utilizadas no SAC 2.0, mas com o diferencial do foco principal ser a experi\u00eancia do cliente.\u00a0<\/span><\/p><p><span style=\"letter-spacing: 0px;\">O contato com o cliente passa a ser <span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/wanode.io\/pt\/blog\/marketing-omnichannel-sua-empresa\/?swcfpc=1\">omnicanal<\/a><\/span>, portanto, integra diversos canais de atendimento, tornando o atendimento mais otimizado e eficiente.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0ab1620 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0ab1620\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9470c39\" data-id=\"9470c39\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-95254c1 elementor-widget elementor-widget-heading\" data-id=\"95254c1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><span class=\"ez-toc-section\" id=\"SAC_40\"><\/span>SAC 4.0<span class=\"ez-toc-section-end\"><\/span><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ff8bedf elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ff8bedf\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b32849b\" data-id=\"b32849b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5ece382 elementor-widget elementor-widget-text-editor\" data-id=\"5ece382\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>O SAC 4.0, diferente dos citados anteriormente, apresenta um objetivo focado em analisar dados sobre o cliente. Por meio do mapeamento de perfis e da gera\u00e7\u00e3o de relat\u00f3rios. A fim de estudar os desejos, necessidades e comportamento dos consumidores, os atendimentos se tornaram mais personalizados, humanizados e \u00e1geis.<\/p>\n<p><span style=\"letter-spacing: 0px;\">Com o surgimento desse novo modelo, o SAC 3.0 n\u00e3o desapareceu, apenas se tornou proativo e uniu-se a um m\u00e9todo de atendimento que prioriza, acima de tudo, a experi\u00eancia do cliente.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-299f3b8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"299f3b8\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-64951a2\" data-id=\"64951a2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7427b67 elementor-widget elementor-widget-heading\" data-id=\"7427b67\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><span class=\"ez-toc-section\" id=\"SAC_ativo_e_receptivo\"><\/span>SAC ativo e receptivo<span class=\"ez-toc-section-end\"><\/span><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fa6585d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fa6585d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c760ba9\" data-id=\"c760ba9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0d0b246 elementor-widget elementor-widget-text-editor\" data-id=\"0d0b246\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>O SAC ativo acontece quando um cliente faz uma compra em um e-commerce e recebe a notifica\u00e7\u00e3o do status do seu pedido. \u00c9 ent\u00e3o acompanhe quando a sua compra sai do distribuidor, quando est\u00e1 o caminho da sua entrega e quando ir\u00e1 chegar em sua resid\u00eancia.<\/p><p><span style=\"letter-spacing: 0px;\">Ainda assim, quando um cliente entra em contato para solucionar um problema, o SAC ativo \u00e9 respons\u00e1vel por informar quando ser\u00e1 solucionado e as provid\u00eancias que ser\u00e3o tomadas. Al\u00e9m disso, deve-se garantir ao cliente que tudo ser\u00e1 resolvido no prazo previsto.\u00a0<\/span><\/p><p><span style=\"letter-spacing: 0px;\">Esse tipo de comunica\u00e7\u00e3o tem como objetivo melhorar a experi\u00eancia do cliente e proporcionar maior seguran\u00e7a em rela\u00e7\u00e3o \u00e0 marca.\u00a0<\/span><\/p><p><span style=\"letter-spacing: 0px;\">O SAC receptivo, por sua vez, \u00e9 aquele focado em atender os chamados dos clientes, respons\u00e1vel por d\u00favidas e caso surja uma eventualidade, fazer altera\u00e7\u00f5es em pedidos.<\/span><\/p><p>Nesse caso, o SAC receptivo varia muito de acordo com o grau de complexidade. Empresas a\u00e9reas de telecomunica\u00e7\u00f5es, bancos, segurados, hot\u00e9is e produtos de servi\u00e7os de alta tecnologia costumam ter uma demanda elevada em seus SAC receptivos.<\/p><p>Para isso, \u00e9 necess\u00e1ria uma equipe de atendentes especializados que atendam \u00e0s diversas demandas dos clientes.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2d98a5c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2d98a5c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ef95659\" data-id=\"ef95659\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8a79bc9 elementor-widget elementor-widget-heading\" data-id=\"8a79bc9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><span class=\"ez-toc-section\" id=\"Automacao_do_Atendimento_de_Servico_ao_Cliente\"><\/span>Automa\u00e7\u00e3o do Atendimento de Servi\u00e7o ao Cliente<span class=\"ez-toc-section-end\"><\/span><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c798c34 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c798c34\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-eb38f14\" data-id=\"eb38f14\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1a56e26 elementor-widget elementor-widget-text-editor\" data-id=\"1a56e26\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>O atendimento \u00e9 ferramenta fundamental da experi\u00eancia do consumidor. Com a variedade atingindo diversas \u00e1reas e servi\u00e7os, o atendimento ao cliente n\u00e3o poderia ficar de fora! Tornando-se poss\u00edvel atender bem o consumidor sem interven\u00e7\u00e3o humana.\u00a0<\/p><p>Reduzindo a demanda de atendimento humano, os custos consequentemente cair\u00e3o. Dessa forma, a automa\u00e7\u00e3o acaba virando uma pr\u00e1tica comum nas empresas que visam satisfazer seus clientes.<\/p><p>O SAC, \u00e9 uma ferramenta fundamental para as marcas que desejam crescer no mercado e atender seus clientes de uma forma cada vez mais personalizada.\u00a0<\/p><p>Como voc\u00ea viu no decorrer deste postblog, um SAC bem estruturado e com base em dados \u00e9 um importante diferencial competitivo.\u00a0<\/p><p>Esse servi\u00e7o serve n\u00e3o somente para atender bem os consumidores, mas tamb\u00e9m para humanizar a marca e aproximar-se de seus consumidores. Tornando-se uma ferramenta essencial para atrair, reter e fidelizar os clientes.<\/p><p>Gostou desse conte\u00fado? <span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/lnk.bio\/chat2deskbr\">N\u00f3s acompanhamos<\/a><\/span> em nossas redes sociais para n\u00e3o perder nenhum conte\u00fado rico como este!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1c9c1ab elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1c9c1ab\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a5a4e0d\" data-id=\"a5a4e0d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-517baa5 elementor-widget elementor-widget-text-editor\" data-id=\"517baa5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/calendly.com\/c2dbr-vendas\/demo\/?utm_source=site&amp;utm_medium=blog&amp;utm_campaign=sac\" rel=\"attachment wp-att-6648\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-6648 size-full\" src=\"https:\/\/wanode.io\/wp-content\/uploads\/2020\/06\/AGENDAR-DEMONSTRA\u00c7\u00c3O-3-e1591152222880.png\" alt=\"\" width=\"500\" height=\"131\" \/><\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>O SAC ou servi\u00e7o de atendimento ao consumidor, como tamb\u00e9m \u00e9 conhecido, \u00e9 um canal intermedi\u00e1rio entre cliente e consumidor. \u00c9 por meio desse canal que o consumidor pode fazer reclama\u00e7\u00f5es, tirar d\u00favidas e dar feedback \u00e0s empresas. Com o passar dos anos a tecnologia e os meios de comunica\u00e7\u00e3o passaram por uma grande transforma\u00e7\u00e3o&hellip;&nbsp;<a href=\"https:\/\/wanode.io\/pt\/blog\/saco\/\" class=\"\" rel=\"bookmark\">Continuar lendo \u00bb<span class=\"screen-reader-text\">SAC 4.0: O que \u00e9, para que sirva e como funcione!<\/span><\/a><\/p>","protected":false},"author":28,"featured_media":11073,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","footnotes":""},"categories":[46],"tags":[49,52,69,50,68,59,71],"class_list":["post-11023","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sac-digital","tag-atendimento","tag-atendimentodigital","tag-atendimentodigitalautomatico","tag-atendimentoonline","tag-atendimentoonlinebrasil","tag-sacdigital","tag-sacdigitalbrasil"],"_links":{"self":[{"href":"https:\/\/wanode.io\/pt\/wp-json\/wp\/v2\/posts\/11023","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wanode.io\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wanode.io\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wanode.io\/pt\/wp-json\/wp\/v2\/users\/28"}],"replies":[{"embeddable":true,"href":"https:\/\/wanode.io\/pt\/wp-json\/wp\/v2\/comments?post=11023"}],"version-history":[{"count":0,"href":"https:\/\/wanode.io\/pt\/wp-json\/wp\/v2\/posts\/11023\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wanode.io\/pt\/wp-json\/wp\/v2\/media\/11073"}],"wp:attachment":[{"href":"https:\/\/wanode.io\/pt\/wp-json\/wp\/v2\/media?parent=11023"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wanode.io\/pt\/wp-json\/wp\/v2\/categories?post=11023"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wanode.io\/pt\/wp-json\/wp\/v2\/tags?post=11023"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}