{"id":10903,"date":"2021-07-13T11:06:34","date_gmt":"2021-07-13T14:06:34","guid":{"rendered":"https:\/\/wanode.io\/?p=10903"},"modified":"2021-10-18T16:55:39","modified_gmt":"2021-10-18T19:55:39","slug":"google-midia-offline","status":"publish","type":"post","link":"https:\/\/wanode.io\/pt\/blog\/google-midia-offline\/","title":{"rendered":"Google e suas estrat\u00e9gias de m\u00eddia off-line"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"10903\" class=\"elementor elementor-10903\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-80c77a9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"80c77a9\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6e7ff4b\" data-id=\"6e7ff4b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-61dff31 elementor-widget elementor-widget-text-editor\" data-id=\"61dff31\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"margin-bottom: 0cm;\">\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 O Google assim como as grandes empresas que investem em M\u00eddia Offline veem nessa estrat\u00e9gia de marketing uma oportunidade de se fazer presente na <a href=\"https:\/\/wanode.io\/pt\/blog\/a-nova-jornada-do-consumidor\/?swcfpc=1\">jornada dos usu\u00e1rios<\/a>.<\/p><p style=\"margin-bottom: 0cm;\"><span style=\"letter-spacing: 0px;\">\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 As pessoas que mant\u00eam conex\u00f5es quando est\u00e3o fora de casa s\u00e3o impactadas de forma massiva por an\u00fancios de m\u00eddia externa. S\u00f3 isso demonstra que h\u00e1 um terreno f\u00e9rtil a ser explorado por empresas de tecnologia que v\u00e3o al\u00e9m da internet.<\/span><\/p><p style=\"margin-bottom: 0cm;\">\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 A Associa\u00e7\u00e3o de Publicidade em Out-Of-Home da Am\u00e9rica divulga anualmente rankings dos 100 anunciantes que mais investem em OOH nos Estados Unidos, sendo a localiza\u00e7\u00e3o do principal mercado do mundo.<\/p><p style=\"margin-bottom: 0cm;\"><span style=\"letter-spacing: 0px;\">\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 De acordo com o ranking de 2018, o Google se encontra na quinta posi\u00e7\u00e3o ficando apenas atr\u00e1s da Apple, McDonald&#039;s, Geico e Netflix.\u00a0\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-87d5665 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"87d5665\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-35306b8\" data-id=\"35306b8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-65da9c7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"65da9c7\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-dbfda3e\" data-id=\"dbfda3e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7043e19 elementor-widget elementor-widget-heading\" data-id=\"7043e19\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span class=\"ez-toc-section\" id=\"Mas_afinal_quais_as_estrategias_utilizadas_pela_Google_nas_midias_OOH\"><\/span><h2 style=\"margin-bottom: 0cm;font-family: Poppins, sans-serif;white-space: normal\">Mas afinal, quais as estrat\u00e9gias utilizadas pelo Google nas m\u00eddias OOH?<span class=\"ez-toc-section-end\"><\/span><\/h2><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Tabela de conte\u00fado<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a929699e8d59\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Alternar<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a929699e8d59\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/wanode.io\/pt\/blog\/google-midia-offline\/#Mas_afinal_quais_as_estrategias_utilizadas_pela_Google_nas_midias_OOH\" >Mas afinal, quais as estrat\u00e9gias utilizadas pelo Google nas m\u00eddias OOH?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/wanode.io\/pt\/blog\/google-midia-offline\/#O_que_faz_grandes_empresas_investirem_em_midia_exterior\" >O que faz grandes empresas investirem em m\u00eddia exterior?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/wanode.io\/pt\/blog\/google-midia-offline\/#Inovacao_de_campanhas\" >Inova\u00e7\u00e3o de campanhas<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/wanode.io\/pt\/blog\/google-midia-offline\/#Integracao_de_Midia_Offline_com_acoes_de_marketing_digital\" >Integra\u00e7\u00e3o de M\u00eddia Offline com a\u00e7\u00f5es de marketing digital<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-714ecd1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"714ecd1\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9bd842a\" data-id=\"9bd842a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8960a2c elementor-widget elementor-widget-text-editor\" data-id=\"8960a2c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"margin-bottom: 0cm;\">\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 O Google buscando inovar nas estrat\u00e9gias, levou seu assistente pessoal para as ruas de Londres, em campanha para promover o Google Home. A multinacional apostou no Digital Out-Of-Home (DOOH) para mostrar as diversas tarefas que podem ser realizadas pelo assistente.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5a88889 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5a88889\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fcc18e9\" data-id=\"fcc18e9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a03daf6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a03daf6\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-58f0d07\" data-id=\"58f0d07\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a6e746b elementor-widget elementor-widget-image\" data-id=\"a6e746b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"940\" height=\"470\" src=\"https:\/\/wanode.io\/wp-content\/uploads\/2021\/07\/google-1.png\" class=\"attachment-large size-large wp-image-10940\" alt=\"\" srcset=\"https:\/\/wanode.io\/wp-content\/uploads\/2021\/07\/google-1.png 940w, https:\/\/wanode.io\/wp-content\/uploads\/2021\/07\/google-1-600x300.png 600w, https:\/\/wanode.io\/wp-content\/uploads\/2021\/07\/google-1-800x400.png 800w, https:\/\/wanode.io\/wp-content\/uploads\/2021\/07\/google-1-768x384.png 768w\" sizes=\"(max-width: 940px) 100vw, 940px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e7e43b9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e7e43b9\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fa46b38\" data-id=\"fa46b38\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2e81931 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2e81931\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f49e45c\" data-id=\"f49e45c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d8c94c0 elementor-widget elementor-widget-heading\" data-id=\"d8c94c0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span class=\"ez-toc-section\" id=\"O_que_faz_grandes_empresas_investirem_em_midia_exterior\"><\/span>O que faz grandes empresas investirem em m\u00eddia exterior?<span class=\"ez-toc-section-end\"><\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8e71b6e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8e71b6e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cab4709\" data-id=\"cab4709\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5570142 elementor-widget elementor-widget-text-editor\" data-id=\"5570142\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"margin-bottom: 0cm; text-align: left;\">\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 Independentemente dos motivos, os players tecnol\u00f3gicos contribu\u00edram bastante para o crescimento desse meio, um relat\u00f3rio publicado pela Magna Global, demonstrou que o OOH faturou cerca de US$ 31 bilh\u00f5es em todo o mundo no ano de 2018.<\/p><p style=\"margin-bottom: 0cm; text-align: left;\">\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 A previs\u00e3o de crescimento para esse tipo de M\u00eddia Offline \u00e9 de 2,8% ao ano, enquanto as m\u00eddias tradicionais, como TV, r\u00e1dio e m\u00eddia impressa, devem cair 1,7%.\u00a0<span style=\"letter-spacing: 0px;\">No Brasil esse modelo de M\u00eddia Offline s\u00f3 fica atr\u00e1s da TV aberta e da internet possui 8% de share junto a participa\u00e7\u00e3o de investimentos publicit\u00e1rios.<\/span><span style=\"font-family: inherit; letter-spacing: 0px; color: #283cfa; font-size: 1.75rem;\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9a2bf44 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9a2bf44\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7be76ad\" data-id=\"7be76ad\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4f02bc6 elementor-widget elementor-widget-heading\" data-id=\"4f02bc6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><span class=\"ez-toc-section\" id=\"Inovacao_de_campanhas\"><\/span>Inova\u00e7\u00e3o de campanhas<span class=\"ez-toc-section-end\"><\/span><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5b99ddb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5b99ddb\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-63d90cc\" data-id=\"63d90cc\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-99188d4 elementor-widget elementor-widget-text-editor\" data-id=\"99188d4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"margin-bottom: 0cm;\">\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00c9 poss\u00edvel que os anunciantes fa\u00e7am uma campanha em formatos digitais como em pain\u00e9is digitais rodovi\u00e1rios, que permitem enviar e trocar as artes sem precisar passar por toda complexidade de impress\u00e3o das pe\u00e7as.<\/p><p style=\"margin-bottom: 0cm;\">\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 A Google com o intuito de divulgar o Google Play Music, fez campanhas em formatos digitais que na campanha as artes que eram respons\u00e1veis por divulgar as playlists musicais, as pe\u00e7as se alteraram de acordo com hor\u00e1rio, condi\u00e7\u00e3o clim\u00e1tica, localiza\u00e7\u00e3o e tr\u00e1fego ao redor dos pontos de m\u00eddia. <span style=\"letter-spacing: 0px;\">Campanhas digitais desse tipo permitem\u00a0<\/span><span style=\"letter-spacing: 0px;\">que as empresas que investem em M\u00eddia Offline, permitam mais\u00a0<\/span><span style=\"letter-spacing: 0px;\">agilidade, sinceridade (afinal, voc\u00ea pode usar tantas imagens quanto\u00a0<\/span><span style=\"letter-spacing: 0px;\">v\u00eddeos).<\/span><\/p><p style=\"margin-bottom: 0cm;\"><span style=\"letter-spacing: 0px;\">\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 Al\u00e9m da capacidade de trocar os criativos quando a <\/span><span style=\"letter-spacing: 0px;\">campanha j\u00e1 estiver no ar, trazendo mais efic\u00e1cia para a campanha.\u00a0<\/span><span style=\"letter-spacing: 0px;\">Quanto mais criativo para uma campanha,\u00a0<\/span><span style=\"letter-spacing: 0px;\">maior a repercuss\u00e3o que ela tem. As marcas acabam encontrando conversas\u00a0<\/span><span style=\"letter-spacing: 0px;\">com o p\u00fablico na imprensa e nas redes sociais ao chamar a aten\u00e7\u00e3o\u00a0<\/span><span style=\"letter-spacing: 0px;\">com esse tipo de pe\u00e7a.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-169d108 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"169d108\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3462a6e\" data-id=\"3462a6e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8eead55 elementor-widget elementor-widget-heading\" data-id=\"8eead55\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><span class=\"ez-toc-section\" id=\"Integracao_de_Midia_Offline_com_acoes_de_marketing_digital\"><\/span>Integra\u00e7\u00e3o de M\u00eddia Offline com a\u00e7\u00f5es de marketing digital<span class=\"ez-toc-section-end\"><\/span><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-97d9e9b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"97d9e9b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0f2d79a\" data-id=\"0f2d79a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-155dd91 elementor-widget elementor-widget-text-editor\" data-id=\"155dd91\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A m\u00eddia externa ser considerada um formato de m\u00eddia offline faz com que, naturalmente, a internet seja uma extens\u00e3o do OOH. Os dados mostram isso:<\/p><ul><li><p style=\"margin-top: 0.42cm; margin-bottom: 0cm;\">33% das pessoas v\u00e3o at\u00e9 o Google ou outros buscadores para buscar pela mesma marca de um an\u00fancio o que elas viram em m\u00eddia exterior (<a href=\"https:\/\/billboardinsider.com\/the-2019-nielsen-out-of-home-advertising-study\/\" target=\"https:\/\/billboardinsider.com\/the-2019-nielsen-out-of-home-advertising-study\/\"><span style=\"color: #1155cc;\"><u>Informa\u00e7\u00f5es privilegiadas da Billboard<\/u><\/span><\/a>);<\/p><\/li><li><p style=\"margin-bottom: 0cm;\">o OOH gera 4x mais ativa\u00e7\u00f5es na internet por d\u00f3lar gasto se compararmos com outros meios tradicionais (<a href=\"https:\/\/specialreports.oaaa.org\/wp-content\/uploads\/2017\/05\/Nielsen_042417.pdf\" target=\"https:\/\/specialreports.oaaa.org\/wp-content\/uploads\/2017\/05\/Nielsen_042417.pdf\"><span style=\"color: #1155cc;\"><u>Nielsen | OAAA<\/u><\/span><\/a>);<\/p><\/li><li><p style=\"margin-bottom: 0.42cm;\">O alcance das campanhas de OOH integradas com aplica\u00e7\u00f5es de dispositivos m\u00f3veis pode ser 300% maior do que a\u00e7\u00f5es m\u00f3veis sem converg\u00eancia (<a href=\"https:\/\/www.fliphound.com\/files\/billboard-out-of-home-advertising-resources\/usa-touch-points-why-ooh-digital-billboard-advertising-study.pdf#page=38\" target=\"https:\/\/www.fliphound.com\/files\/billboard-out-of-home-advertising-resources\/usa-touch-points-why-ooh-digital-billboard-advertising-study.pdf#page=38\"><span style=\"color: #1155cc;\"><u>OAAA<\/u><\/span><\/a>).<\/p><\/li><\/ul><p style=\"text-align: left;\">\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 Vale destacar tamb\u00e9m que os dados gerados no offline podem alimentar as estrat\u00e9gias digitais dessas empresas. A forma como o p\u00fablico reage aos an\u00fancios pode trazer indicadores aos jogadores. Esse tipo de conhecimento influencia na movimenta\u00e7\u00e3o de campanhas e desenvolvimento de conte\u00fados.<\/p><p>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 Por isso, ao contr\u00e1rio do que muito pensa, a M\u00eddia Offline n\u00e3o est\u00e1 ultrapassada e o Google faz grande uso dela como prova disso. Afinal, suas estrat\u00e9gias s\u00e3o inovadoras e faz com que a internet se torne uma extens\u00e3o dos an\u00fancios fora dela.<\/p><p style=\"margin-top: 0.42cm; margin-bottom: 0.42cm;\">\u00a0E a\u00ed, curtiu esse conte\u00fado? <a href=\"https:\/\/lnk.bio\/chat2deskbr\/\">N\u00f3s acompanhamos<\/a> para n\u00e3o perder nenhuma novidade!<\/p><p>\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ec9249d elementor-widget elementor-widget-text-editor\" data-id=\"ec9249d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/calendly.com\/c2dbr-vendas\/demo\/?utm_source=site&amp;utm_medium=blog&amp;utm_campaign=google-midia-offline\" rel=\"attachment wp-att-6648\"><img decoding=\"async\" class=\"aligncenter wp-image-6648 size-full\" src=\"https:\/\/wanode.io\/wp-content\/uploads\/2020\/06\/AGENDAR-DEMONSTRA\u00c7\u00c3O-3-e1591152222880.png\" alt=\"\" width=\"500\" height=\"131\" \/><\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 O Google assim como as grandes empresas que investem em M\u00eddia Offline veem nessa estrat\u00e9gia de marketing uma oportunidade de se fazer presente na jornada dos usu\u00e1rios. \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 As pessoas se mant\u00eam conectadas quando est\u00e3o fora de casa, s\u00e3o impactadas de forma massiva por an\u00fancios de&hellip;&nbsp;<a href=\"https:\/\/wanode.io\/pt\/blog\/google-midia-offline\/\" class=\"\" rel=\"bookmark\">Continuar lendo \u00bb<span class=\"screen-reader-text\">Google e suas estrat\u00e9gias de m\u00eddia off-line<\/span><\/a><\/p>","protected":false},"author":28,"featured_media":10919,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","footnotes":""},"categories":[436],"tags":[437,438,75],"class_list":["post-10903","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google","tag-google","tag-midia-offline","tag-solucaodigitalbrasil"],"_links":{"self":[{"href":"https:\/\/wanode.io\/pt\/wp-json\/wp\/v2\/posts\/10903","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wanode.io\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wanode.io\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wanode.io\/pt\/wp-json\/wp\/v2\/users\/28"}],"replies":[{"embeddable":true,"href":"https:\/\/wanode.io\/pt\/wp-json\/wp\/v2\/comments?post=10903"}],"version-history":[{"count":0,"href":"https:\/\/wanode.io\/pt\/wp-json\/wp\/v2\/posts\/10903\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wanode.io\/pt\/wp-json\/wp\/v2\/media\/10919"}],"wp:attachment":[{"href":"https:\/\/wanode.io\/pt\/wp-json\/wp\/v2\/media?parent=10903"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wanode.io\/pt\/wp-json\/wp\/v2\/categories?post=10903"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wanode.io\/pt\/wp-json\/wp\/v2\/tags?post=10903"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}