{"id":8510,"date":"2020-12-26T23:54:04","date_gmt":"2020-12-27T02:54:04","guid":{"rendered":"https:\/\/wanode.io\/?p=8510"},"modified":"2021-10-19T09:01:11","modified_gmt":"2021-10-19T12:01:11","slug":"a-importancia-de-crm-para-e-commerce","status":"publish","type":"post","link":"https:\/\/wanode.io\/es\/blog\/a-importancia-de-crm-para-e-commerce\/","title":{"rendered":"La importancia de CRM para el comercio electr\u00f3nico"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Esse ano, mais do que nunca, foi o ano dos <\/span><b>comercio electr\u00f3nico<\/b><span style=\"font-weight: 400;\">, nunca se vendeu tanto pela <\/span><b>Internet <\/b><span style=\"font-weight: 400;\">e, nunca antes, teve tantos <\/span><b>nuevos consumidores<\/b><span style=\"font-weight: 400;\"> No <\/span><b>mercado digital<\/b><span style=\"font-weight: 400;\"> em t\u00e3o pouco tempo. Isso nos mostra um <\/span><b>amadurecimento do mercado<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Y cu\u00e1nto m\u00e1s <\/span><b>maduro o mercado<\/b><span style=\"font-weight: 400;\">, pero <\/span><b>concurrentes <\/b><span style=\"font-weight: 400;\">mi <\/span><b>empresas calificadas<\/b><span style=\"font-weight: 400;\">, logo, mais voc\u00ea deve se dedicar aos seus <\/span><b>clientes<\/b><span style=\"font-weight: 400;\">.<\/span><span style=\"font-weight: 400;\">E, sabemos, o quanto \u00e9 importante acompa\u00f1ar cada etapa da<\/span><b> Jornada de compra <\/b><span style=\"font-weight: 400;\">Hazlo tu <\/span><b>cliente<\/b><span style=\"font-weight: 400;\">. Hoy, \u00e9 poss\u00edvel fazer isso e, ainda mais, pois temos diversas <\/span><b>estrategias <\/b><span style=\"font-weight: 400;\">que temos para usar nas<\/span><b> tiendas virtuales.\u00a0<\/b><\/p>\n<p><a href=\"https:\/\/www.ecommercebrasil.com.br\/artigos\/crescimento-do-e-commerce-nos-meses-recentes-de-pandemia\/\"><span style=\"font-weight: 400;\">Oh <\/span><b>CRM para comercio electr\u00f3nico<\/b><span style=\"font-weight: 400;\"> entrou no <\/span><b>mercado <\/b><span style=\"font-weight: 400;\">de vez e \u00e9 <\/span><b>herramienta<\/b><span style=\"font-weight: 400;\"> obrigat\u00f3ria para obter <\/span><b>\u00e9xito <\/b><span style=\"font-weight: 400;\">en cualquiera <\/span><b>estrategia<\/b><\/a><span style=\"font-weight: 400;\">. <\/span><b>Personalizar como acciones de marketing y ventas.<\/b><span style=\"font-weight: 400;\">, <\/span><b>integrar os dados da equipe<\/b><span style=\"font-weight: 400;\"> y ter uma <\/span><b>equipe melhor qualificada<\/b><span style=\"font-weight: 400;\">, que conhe\u00e7a bem o seu <\/span><b>cliente <\/b><span style=\"font-weight: 400;\">y no solo los <\/span><b>benef\u00edcios da ferramenta<\/b><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><b>Tiendas virtuales<\/b><span style=\"font-weight: 400;\"> precisam ter um <\/span><b>SACO <\/b><span style=\"font-weight: 400;\">paraca<\/span><b> construir una relaci\u00f3n con el cliente<\/b><span style=\"font-weight: 400;\"> e mant\u00ea-lo, assim, como no <\/span><b>ambiente f\u00edsico<\/b><span style=\"font-weight: 400;\">. Mmm <\/span><b>sistema de atenci\u00f3n al cliente<\/b><span style=\"font-weight: 400;\"> permite que o <\/span><b>consumidor<\/b><span style=\"font-weight: 400;\"> seja acompa\u00f1ado, sendo poss\u00edvel ter <\/span><b>contacto <\/b><span style=\"font-weight: 400;\">siempre con o <\/span><b>consumidor <\/b><span style=\"font-weight: 400;\">e mant\u00ea-lo satisfeito, j\u00e1 que fica mais f\u00e1cil, tamb\u00e9m, entender suas <\/span><b>necessidades e desejos<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pode at\u00e9 soar <\/span><b>abstracto y complejo<\/b><span style=\"font-weight: 400;\">, m\u00e1s os <\/span><b>sistemas CRM <\/b><span style=\"font-weight: 400;\">s\u00e3o bem f\u00e1ceis de usar. S\u00e3o <\/span><b>sistemas de in\u00fameros<\/b><span style=\"font-weight: 400;\"> con<\/span><b> Diversas funciones disponibles en el mercado.<\/b><span style=\"font-weight: 400;\">, posibilitando a su <\/span><b>empresa <\/b><span style=\"font-weight: 400;\">manter o <\/span><b>relaci\u00f3n <\/b><span style=\"font-weight: 400;\">que tem com os <\/span><b>clientes <\/b><span style=\"font-weight: 400;\">sollozo controlado.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ao mesmo tempo que o <\/span><b>relaci\u00f3n con el consumidor<\/b><span style=\"font-weight: 400;\"> \u00e9 o sector mais beneficiado com o <\/span><b>Sistema de CRM<\/b><span style=\"font-weight: 400;\">, temos toda a parte de <\/span><b>intelig\u00eancia de dados <\/b><span style=\"font-weight: 400;\">que beneficia todo o <\/span><b>proceso de producci\u00f3n de productos y servicios<\/b><span style=\"font-weight: 400;\">. Inclusivo o <\/span><b>sector de vendas<\/b><span style=\"font-weight: 400;\">, toda parte en que a <\/span><b>Toma de decisi\u00f3n<\/b><span style=\"font-weight: 400;\"> \u00e9 beneficiada. Vejamos algunos puntos que s\u00e3o beneficiados com o <\/span><b>Sistema de CRM<\/b><span style=\"font-weight: 400;\"> En um <\/span><b>comercio electr\u00f3nico.<\/b><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Ajuda_no_planejamento\"><\/span><b>Ajuda no planejamento<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Tabla de contenidos<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a92ac125153c\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Palanca<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a92ac125153c\"  aria-label=\"Palanca\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/wanode.io\/es\/blog\/a-importancia-de-crm-para-e-commerce\/#Ajuda_no_planejamento\" >Ajuda no planejamento<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/wanode.io\/es\/blog\/a-importancia-de-crm-para-e-commerce\/#Analise_preditiva\" >An\u00e1lisis predictivo<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/wanode.io\/es\/blog\/a-importancia-de-crm-para-e-commerce\/#Analise_de_dados\" >An\u00e1lisis de datos<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/wanode.io\/es\/blog\/a-importancia-de-crm-para-e-commerce\/#Estrategia_de_vendas\" >Estrat\u00e9gia de vendas\u00a0<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/wanode.io\/es\/blog\/a-importancia-de-crm-para-e-commerce\/#Como_implementar_um_CRM\" >\u00bfC\u00f3mo implementar un CRM?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/wanode.io\/es\/blog\/a-importancia-de-crm-para-e-commerce\/#Defina_a_opcao_de_sistema\" >Defina a op\u00e7\u00e3o de sistema<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/wanode.io\/es\/blog\/a-importancia-de-crm-para-e-commerce\/#Faca_um_planejamento\" >Hacia un planeamiento<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/wanode.io\/es\/blog\/a-importancia-de-crm-para-e-commerce\/#Mensure_os_dados\" >Mensure os dados<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/wanode.io\/es\/blog\/a-importancia-de-crm-para-e-commerce\/#Contrate_um_bom_suporte\" >Contrate um bom suporte<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<p><span style=\"font-weight: 400;\">Con todos nosotros <\/span><b>dados <\/b><span style=\"font-weight: 400;\">que um <\/span><b>Sistema de CRM <\/b><span style=\"font-weight: 400;\">disponibiliza \u00e9 poss\u00edvel repensar, disponibiliza quais melhorias podem ser feitas e os <\/span><b>gargalos na estrategia de relaci\u00f3n con el cliente y de ventas<\/b><span style=\"font-weight: 400;\">. Saber cual o <\/span><b>posicionamiento de la empresa en la web<\/b><span style=\"font-weight: 400;\"> \u00e9 importante: ter os <\/span><b>dados sobre performance<\/b><span style=\"font-weight: 400;\">, <\/span><b>Posicionamiento web (SEO)<\/b><span style=\"font-weight: 400;\">, <\/span><b>Marketing entrante <\/b><span style=\"font-weight: 400;\">mi <\/span><b>Gesti\u00f3n de relaciones con el cliente<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Oh <\/span><b>Valor de vida \u00fatil <\/b><span style=\"font-weight: 400;\">significa <\/span><b>valor de por vida<\/b><span style=\"font-weight: 400;\">, es una <\/span><b>m\u00e9trica <\/b><span style=\"font-weight: 400;\">para decir o quanto um <\/span><b>cliente <\/b><span style=\"font-weight: 400;\">gerou de <\/span><b>receta <\/b><span style=\"font-weight: 400;\">durante o per\u00edodo que foi <\/span><b>comprador <\/b><span style=\"font-weight: 400;\">y teve um <\/span><b>relacionamento com a marca.<\/b><span style=\"font-weight: 400;\"> Oh <\/span><b>Gesti\u00f3n de relaciones con el cliente <\/b><span style=\"font-weight: 400;\">melhora ainda mais os <\/span><b>resultados del LTV<\/b><span style=\"font-weight: 400;\">, j\u00e1 que acompanha toda <\/span><b>Jornada del cliente<\/b><span style=\"font-weight: 400;\">, \u00e9 poss\u00edvel definir as <\/span><b>estrategias <\/b><span style=\"font-weight: 400;\">certas para cada <\/span><b>etapa del proceso de compra del cliente<\/b><span style=\"font-weight: 400;\">. Sendo fundamental ter precisi\u00f3n de cada etapa realizada pela <\/span><b>equipe de marketing e vendas.\u00a0<\/b><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Analise_preditiva\"><\/span><b>An\u00e1lisis predictivo<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u00c9 o que vai <\/span><b>analizar la sazonalidad de la empresa<\/b><span style=\"font-weight: 400;\">, los per\u00edodos de <\/span><b>alta e baixa demanda<\/b><span style=\"font-weight: 400;\">, oh <\/span><b>Gesti\u00f3n de relaciones con el cliente <\/b><span style=\"font-weight: 400;\">tem resposta para perguntas simples, mas que s\u00e3o esencialis para a opera\u00e7\u00e3o seguir bem. oh <\/span><b>Gesti\u00f3n de relaciones con el cliente <\/b><span style=\"font-weight: 400;\">oferece dados com rela\u00e7\u00e3o ao seu <\/span><b>flujo de vendas<\/b><span style=\"font-weight: 400;\">, <\/span><b>KPI <\/b><span style=\"font-weight: 400;\">y p\u00f3stumo <\/span><b>interfaces personalizables<\/b><span style=\"font-weight: 400;\">. Dessa forma, te permite ter uma <\/span><b>visi\u00f3n <\/b><span style=\"font-weight: 400;\">bien m\u00e1s <\/span><b>estrat\u00e9gico <\/b><span style=\"font-weight: 400;\">De tu <\/span><b>empresa<\/b><span style=\"font-weight: 400;\">, estando passos a frente.<\/span><\/p>\n<figure id=\"attachment_8511\" aria-describedby=\"caption-attachment-8511\" style=\"width: 5760px\" class=\"wp-caption alignnone\"><img fetchpriority=\"high\" decoding=\"async\" class=\"size-full wp-image-8511\" src=\"https:\/\/wanode.io\/wp-content\/uploads\/2020\/12\/1-9.png\" alt=\"CRM para comercio electr\u00f3nico\" width=\"5760\" height=\"3240\" srcset=\"https:\/\/wanode.io\/wp-content\/uploads\/2020\/12\/1-9.png 5760w, https:\/\/wanode.io\/wp-content\/uploads\/2020\/12\/1-9-600x338.png 600w, https:\/\/wanode.io\/wp-content\/uploads\/2020\/12\/1-9-711x400.png 711w, https:\/\/wanode.io\/wp-content\/uploads\/2020\/12\/1-9-1400x788.png 1400w, https:\/\/wanode.io\/wp-content\/uploads\/2020\/12\/1-9-768x432.png 768w, https:\/\/wanode.io\/wp-content\/uploads\/2020\/12\/1-9-1536x864.png 1536w, https:\/\/wanode.io\/wp-content\/uploads\/2020\/12\/1-9-2048x1152.png 2048w\" sizes=\"(max-width: 5760px) 100vw, 5760px\" \/><figcaption id=\"caption-attachment-8511\" class=\"wp-caption-text\">CRM para comercio electr\u00f3nico es esencial para entregar una buena experiencia al cliente<\/figcaption><\/figure>\n<h3><span class=\"ez-toc-section\" id=\"Analise_de_dados\"><\/span><b>An\u00e1lisis de datos<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">No <\/span><b>mundo digital<\/b><span style=\"font-weight: 400;\">, assim como em qualquer <\/span><b>comercio<\/b><span style=\"font-weight: 400;\">, h\u00e1 uma queda de bra\u00e7o entre <\/span><b>marketing y vendas<\/b><span style=\"font-weight: 400;\">. Desafortunadamente, por <\/span><b>falta de comunica\u00e7\u00e3o<\/b><span style=\"font-weight: 400;\"> mi <\/span><b>integraci\u00f3n <\/b><span style=\"font-weight: 400;\">entre esses <\/span><b>dos sectores<\/b><span style=\"font-weight: 400;\">, siempre hay un <\/span><b>conflicto<\/b><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ter <\/span><b>dados <\/b><span style=\"font-weight: 400;\">para mostrar os resultados de cada acci\u00f3n ajuda os setores se uniram em prol da <\/span><b>lucratividade da empresa<\/b><span style=\"font-weight: 400;\">. E um <\/span><b>Gesti\u00f3n de relaciones con el cliente <\/b><span style=\"font-weight: 400;\">que permite <\/span><b>gerar relatos<\/b><span style=\"font-weight: 400;\">, <\/span><b>juntar y organizar los dados<\/b><span style=\"font-weight: 400;\"> \u00e9 fundamental para que todos saibam a verdadeira origem dos <\/span><b>resultados da empresa <\/b><span style=\"font-weight: 400;\">y como as<\/span><b> estrategias <\/b><span style=\"font-weight: 400;\">funcionam.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Estrategia_de_vendas\"><\/span><b>Estrat\u00e9gia de vendas\u00a0<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Oh <\/span><b>Gesti\u00f3n de relaciones con el cliente <\/b><span style=\"font-weight: 400;\">se torna necesario, tambi\u00e9n, para que se tenga una uma <\/span><b>visi\u00f3n integrada<\/b><span style=\"font-weight: 400;\"> e ampla de tudo o que <\/span><b>acontece na empresa<\/b><span style=\"font-weight: 400;\">. Al\u00e9m disso, pode-se <\/span><b>analizar <\/b><span style=\"font-weight: 400;\">Delaware<\/span><b> forma segmentada<\/b><span style=\"font-weight: 400;\">, <\/span><b>personalizada nas a\u00e7\u00f5es<\/b><span style=\"font-weight: 400;\"> e, assim, obter mais <\/span><b>vendas <\/b><span style=\"font-weight: 400;\">y m\u00e1s <\/span><b>resultados<\/b><span style=\"font-weight: 400;\">. Permitir ter uma <\/span><b>visi\u00f3n estrat\u00e9gica del negocio<\/b><span style=\"font-weight: 400;\"> \u00e9 uma das maiores <\/span><b>ventajas de tener un CRM <\/b><span style=\"font-weight: 400;\">En tu presencia <\/span><b>comercio electr\u00f3nico<\/b><span style=\"font-weight: 400;\">, principalmente no que tange ao <\/span><b>relacionamento com o clientes y ventas.<\/b><span style=\"font-weight: 400;\"> Posibilidad de <\/span><b>empresa <\/b><span style=\"font-weight: 400;\">ter un <\/span><b>planeamiento <\/b><span style=\"font-weight: 400;\">pero <\/span><b>asertivo <\/b><span style=\"font-weight: 400;\">y que converse con a <\/span><b>realidad<\/b><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<h3><\/h3>\n<h2><span class=\"ez-toc-section\" id=\"Como_implementar_um_CRM\"><\/span><strong>\u00bfC\u00f3mo implementar un CRM?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Bem, ahora que j\u00e1 sabe o que \u00e9 o <\/span><b>Gesti\u00f3n de relaciones con el cliente <\/b><span style=\"font-weight: 400;\">e quais s\u00e3o as maiores vantagens, voc\u00ea pode estar se questionando como colocar esa <\/span><b>herramientas en su comercio electr\u00f3nico<\/b><span style=\"font-weight: 400;\">, correcto? Como escolher a melhor op\u00e7\u00e3o e que atenda \u00e0s suas <\/span><b>Necesidades<\/b><span style=\"font-weight: 400;\">. \u00c9 poss\u00edvel fazer a escolha correta avalando algunos puntos.<\/span><\/p>\n<h2><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Defina_a_opcao_de_sistema\"><\/span><b>Defina a op\u00e7\u00e3o de sistema<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">El primer ponto, \u00e9 importante construir una <\/span><b>r\u00e9gua de relacionamento<\/b><span style=\"font-weight: 400;\"> cada uno <\/span><b>persona dos clientes<\/b><span style=\"font-weight: 400;\">. E construindo uma <\/span><b>comunicaci\u00f3n personalizada<\/b><span style=\"font-weight: 400;\">. El ideal es <\/span><b>Contratar un CRM espec\u00edfico para comercio electr\u00f3nico<\/b><span style=\"font-weight: 400;\">, j\u00e1 que \u00e9 um <\/span><b>Nicol\u00e1s <\/b><span style=\"font-weight: 400;\">que pueda <\/span><b>particularidades<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Faca_um_planejamento\"><\/span><b>Hacia un planeamiento <\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Otro punto importante es criar <\/span><b>abordagenos <\/b><span style=\"font-weight: 400;\">paraca <\/span><b>cada etapa de la jornada del cliente<\/b><span style=\"font-weight: 400;\"> Yo hago <\/span><b>Funil de vendas<\/b><span style=\"font-weight: 400;\">, assim como, para cada <\/span><b>persona<\/b><span style=\"font-weight: 400;\">. Enviar <\/span><b>marketing por correo electr\u00f3nico<\/b><span style=\"font-weight: 400;\">, <\/span><b>anuncios<\/b><span style=\"font-weight: 400;\">, crear <\/span><b>contenido de valor <\/b><span style=\"font-weight: 400;\">Nasa <\/span><b>redes sociales<\/b><span style=\"font-weight: 400;\"> Y empujar, as\u00ed, apenas, algunas estrategias que dan resultados tendo muchas otras.<\/span><\/p>\n<h2><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Mensure_os_dados\"><\/span><strong>Mensure os dados<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Ter os <\/span><b style=\"font-size: 15px; letter-spacing: 0px;\">KPI (Indicadores Clave de Rendimiento)<\/b><span style=\"font-weight: 400;\"> es esencial para <\/span><b style=\"font-size: 15px; letter-spacing: 0px;\">analizar los resultados<\/b><span style=\"font-weight: 400;\"> Hazlo tu <\/span><b style=\"font-size: 15px; letter-spacing: 0px;\">comercio electr\u00f3nico<\/b><span style=\"font-weight: 400;\">. Obviamente, o<\/span><b style=\"font-size: 15px; letter-spacing: 0px;\"> Sistema de CRM <\/b><span style=\"font-weight: 400;\">tienes una <\/span><b style=\"font-size: 15px; letter-spacing: 0px;\">Interfaz integrada <\/b><span style=\"font-weight: 400;\">con sistema operativo <\/span><b style=\"font-size: 15px; letter-spacing: 0px;\">resultados principales<\/b><span style=\"font-weight: 400;\"> ellos <\/span><b style=\"font-size: 15px; letter-spacing: 0px;\">ritmo real<\/b><span style=\"font-weight: 400;\">. Al\u00e9m disso, o <\/span><b style=\"font-size: 15px; letter-spacing: 0px;\">Sistema de CRM<\/b><span style=\"font-weight: 400;\"> pode-se realizar <\/span><b style=\"font-size: 15px; letter-spacing: 0px;\">test\u00edculos <\/b><span style=\"font-weight: 400;\">paraca <\/span><b style=\"font-size: 15px; letter-spacing: 0px;\">identificar <\/b><span style=\"font-weight: 400;\">que como <\/span><b style=\"font-size: 15px; letter-spacing: 0px;\">Acciones <\/b><span style=\"font-weight: 400;\">d\u00e3o maiores <\/span><b style=\"font-size: 15px; letter-spacing: 0px;\">resultados<\/b><span style=\"font-weight: 400;\">. Assim, ir\u00e3o ter o <\/span><b style=\"font-size: 15px; letter-spacing: 0px;\">Retorno de la inversi\u00f3n <\/b><span style=\"font-weight: 400;\">que almejam.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Contrate_um_bom_suporte\"><\/span><strong>Contrate um bom suporte<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Para ter maior proveito das<\/span><b style=\"letter-spacing: 0px;\"> melhores estrat\u00e9gias de CRM<\/b><span style=\"font-weight: 400;\">, \u00e9 preciso obter um <\/span><b style=\"letter-spacing: 0px;\">soporte especializado <\/b><span style=\"font-weight: 400;\">durante todo o <\/span><b style=\"letter-spacing: 0px;\">proceso de implementaci\u00f3n de ferramenta<\/b><span style=\"font-weight: 400;\">. Adem\u00e1s de <\/span><b style=\"letter-spacing: 0px;\">entrenar os profissionais y estabelecer <\/b><span style=\"font-weight: 400;\">Hola <\/span><b style=\"letter-spacing: 0px;\">tempo para a adapta\u00e7\u00e3o<\/b><span style=\"font-weight: 400;\">. Sobretudo, construir uma <\/span><b style=\"letter-spacing: 0px;\">cultura que valoriza un CRM<\/b><span style=\"font-weight: 400;\"> como un <\/span><b style=\"letter-spacing: 0px;\">herramienta <\/b><span style=\"font-weight: 400;\">importante para a <\/span><b style=\"letter-spacing: 0px;\">lucratividade da empresa.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Paraca <\/span><b>comercio electr\u00f3nico<\/b><span style=\"font-weight: 400;\">, o ideal \u00e9 ter um <\/span><b>Sistema de CRM<\/b><span style=\"font-weight: 400;\"> que seja <\/span><b>omnicanal<\/b><span style=\"font-weight: 400;\">, cuanto m\u00e1s <\/span><b>canales de comunicaci\u00f3n de su empresa<\/b><span style=\"font-weight: 400;\"> tiver e mais <\/span><b>clientes <\/b><span style=\"font-weight: 400;\">poder\u00e1 alcan\u00e7ar, mais <\/span><b>Conversaci\u00f3n <\/b><span style=\"font-weight: 400;\">mi <\/span><b>m\u00e1s herramientas<\/b><span style=\"font-weight: 400;\"> ter\u00e1 para construir um <\/span><b>buena relaci\u00f3n con el cliente<\/b><span style=\"font-weight: 400;\">. O ideal \u00e9 um ter um <\/span><b>sistema de CRM em SaaS<\/b><span style=\"font-weight: 400;\">, <a href=\"https:\/\/wanode.io\/es\/tutoriais\/\">como o <\/a><\/span><b>Chat2Desk<\/b><span style=\"font-weight: 400;\">, que tem os <\/span><b>canais <\/b><span style=\"font-weight: 400;\">mais utilizados pelos <\/span><b>clientes <\/b><span style=\"font-weight: 400;\">No <\/span><b>mundo digital<\/b><span style=\"font-weight: 400;\">, como: <\/span><b>WhatsApp<\/b><span style=\"font-weight: 400;\">, <\/span><b>Instagram<\/b><span style=\"font-weight: 400;\">, <\/span><b>Facebook<\/b><span style=\"font-weight: 400;\">, <\/span><b>Telegrama <\/b><span style=\"font-weight: 400;\">Entre otros.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Al\u00e9m disso, tem o <\/span><b>tablero integrado<\/b><span style=\"font-weight: 400;\">, podendo, assim, o <\/span><b>asistente <\/b><span style=\"font-weight: 400;\">ter acesso a diversos <\/span><b>canais <\/b><span style=\"font-weight: 400;\">em uma \u00fanica tela. E ainda \u00e9 poss\u00edvel ter comunica\u00e7\u00e3o h\u00edbrida, siendo los casos m\u00e1s simples ter o <\/span><b>Atenci\u00f3n mediante chatbots<\/b><span style=\"font-weight: 400;\"> e, os casos mais complejos, por <\/span><b>atenci\u00f3n humana<\/b><span style=\"font-weight: 400;\">. E ainda gera <\/span><b>relat\u00f3rio de desempenho<\/b><span style=\"font-weight: 400;\"> tanto.com <\/span><b>relaci\u00f3n de la empresa<\/b><span style=\"font-weight: 400;\"> con sistema operativo <\/span><b>clientes <\/b><span style=\"font-weight: 400;\">cuanto a <\/span><b>Productividad del equipo<\/b><span style=\"font-weight: 400;\">. Obtengo as\u00ed, <\/span><b>in\u00fameras informa\u00e7\u00f5es estrat\u00e9gicas.<\/b><\/p>\n<p><a href=\"https:\/\/calendly.com\/c2dbr-vendas\/demo\/?utm_source=site&amp;utm_medium=blog&amp;utm_campaign=a-importancia-de-crm-para-e-commerce\"><img decoding=\"async\" class=\"aligncenter wp-image-6648 size-full\" src=\"https:\/\/wanode.io\/wp-content\/uploads\/2020\/06\/AGENDAR-DEMONSTRA\u00c7\u00c3O-3-e1591152222880.png\" alt=\"\" width=\"500\" height=\"131\" \/><\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Esse ano, mais do que nunca, foi o ano dos e-commerces, nunca se vendeu tanto pela internet e, nunca antes, teve tantos novos consumidores no mercado digital em t\u00e3o pouco tempo. Isso nos mostra um amadurecimento do mercado. E quanto mais maduro o mercado, mais concorrentes e empresas qualificadas, logo, mais voc\u00ea deve se dedicar&hellip;&nbsp;<a href=\"https:\/\/wanode.io\/es\/blog\/a-importancia-de-crm-para-e-commerce\/\" class=\"\" rel=\"bookmark\">Leer m\u00e1s \u00bb<span class=\"screen-reader-text\">La importancia de CRM para el comercio electr\u00f3nico<\/span><\/a><\/p>","protected":false},"author":28,"featured_media":8515,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","footnotes":""},"categories":[44,1,46,43],"tags":[],"class_list":["post-8510","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-instagram-direct","category-omnichannel","category-sac-digital","category-whatsapp-business"],"_links":{"self":[{"href":"https:\/\/wanode.io\/es\/wp-json\/wp\/v2\/posts\/8510","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wanode.io\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wanode.io\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wanode.io\/es\/wp-json\/wp\/v2\/users\/28"}],"replies":[{"embeddable":true,"href":"https:\/\/wanode.io\/es\/wp-json\/wp\/v2\/comments?post=8510"}],"version-history":[{"count":0,"href":"https:\/\/wanode.io\/es\/wp-json\/wp\/v2\/posts\/8510\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wanode.io\/es\/wp-json\/wp\/v2\/media\/8515"}],"wp:attachment":[{"href":"https:\/\/wanode.io\/es\/wp-json\/wp\/v2\/media?parent=8510"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wanode.io\/es\/wp-json\/wp\/v2\/categories?post=8510"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wanode.io\/es\/wp-json\/wp\/v2\/tags?post=8510"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}