{"id":7855,"date":"2020-11-06T23:04:09","date_gmt":"2020-11-07T02:04:09","guid":{"rendered":"https:\/\/wanode.io\/?p=7855"},"modified":"2021-10-19T09:06:21","modified_gmt":"2021-10-19T12:06:21","slug":"estrategias-de-marketing","status":"publish","type":"post","link":"https:\/\/wanode.io\/es\/blog\/estrategias-de-marketing\/","title":{"rendered":"Estrategias de marketing: co-branding y co-marketing"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Duas das mais importantes<\/span><b> estrategias de marketing<\/b><span style=\"font-weight: 400;\"> paraca <\/span><b>alavancar como vendas<\/b><span style=\"font-weight: 400;\"> e que ajudam duas <\/span><b>empresas <\/b><span style=\"font-weight: 400;\">en conjunto. No entanto, o <\/span><b>marca compartida<\/b><span style=\"font-weight: 400;\"> mi <\/span><b>co-marketing<\/b><span style=\"font-weight: 400;\"> s\u00e3o muito confundidos por serem <\/span><b>estrategias de marketing <\/b><span style=\"font-weight: 400;\">Approachs. Al\u00e9m de criar um <\/span><b>zumbido<\/b><span style=\"font-weight: 400;\">, mejor o<\/span><b> reconhecimento de marca<\/b><span style=\"font-weight: 400;\"> Yo hago <\/span><b>producto<\/b><span style=\"font-weight: 400;\">. Acaba sendo muito <\/span><b>lucrativo <\/b><span style=\"font-weight: 400;\">para ambas partes <\/span><b>marcas<\/b><span style=\"font-weight: 400;\">, mas \u00e9 importante se atentar aos <\/span><b>objetivos <\/b><span style=\"font-weight: 400;\">para entender qual das <\/span><b>estrategias de marketing<\/b><span style=\"font-weight: 400;\"> se adequa ao seu <\/span><b>Negociaci\u00f3n <\/b><span style=\"font-weight: 400;\">y a ti <\/span><b>objetivo<\/b><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Es preciso <\/span><b>analizar <\/b><span style=\"font-weight: 400;\">os obst\u00e1culos de cada uma das <\/span><b>estrategias de marketing<\/b><span style=\"font-weight: 400;\"> e considerar se valem a pena. Pois se j\u00e1 \u00e9 complexo e trabalhoso <\/span><b>diferenciar uma marca<\/b><span style=\"font-weight: 400;\">, mensurando todos los <\/span><b>dados <\/b><span style=\"font-weight: 400;\">e verificando todas las variaciones que afetam a <\/span><b>empresa<\/b><span style=\"font-weight: 400;\">. \u00c1gora, imagina isso com duas <\/span><b>marcas <\/b><span style=\"font-weight: 400;\">\u00bfEst\u00e1s operando simult\u00e1neamente en conjunto?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Para ser bem sucedido nessa <\/span><b>estrategia de marketing<\/b><span style=\"font-weight: 400;\"> \u00e9 preciso avaliar qual <\/span><b>marca <\/b><span style=\"font-weight: 400;\">tem o mesmo <\/span><b>p\u00fablico consumidor<\/b><span style=\"font-weight: 400;\"> que voc\u00ea, afinidade com a <\/span><b>cultura da sua empresa<\/b><span style=\"font-weight: 400;\">, se \u00e9 ben\u00e9fico para os dos. Mar <\/span><b>empresa <\/b><span style=\"font-weight: 400;\">lucrar\u00e1 mais operando com a <\/span><b>marca <\/b><span style=\"font-weight: 400;\">sozinha ou em conjunto. Al\u00e9m disso, como <\/span><b>marcas <\/b><span style=\"font-weight: 400;\">devem ter o mesmo <\/span><b>nivel de reconocimiento no mercado<\/b><span style=\"font-weight: 400;\">, se\u00f1or, a <\/span><b>marca <\/b><span style=\"font-weight: 400;\">de mais peso n\u00e3o ter\u00e1 <\/span><b>retorno sobre investimento <\/b><span style=\"font-weight: 400;\">hacer <\/span><b>Negociaci\u00f3n<\/b><span style=\"font-weight: 400;\">. Para que puedas entender tus diferencias y <\/span><b>avalar <\/b><span style=\"font-weight: 400;\">cada uma das <\/span><b>estrategias<\/b><span style=\"font-weight: 400;\">, vamos te explicaros <\/span><b>beneficios <\/b><span style=\"font-weight: 400;\">y el sistema operativo <\/span><b>desaf\u00edos <\/b><span style=\"font-weight: 400;\">de cada uma:\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>Marca compartida<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u00c9 o conceito dado para a unifica\u00e7\u00e3o de v\u00e1rios <\/span><b>productos <\/b><span style=\"font-weight: 400;\">ou de v\u00e1rias <\/span><b>marcas <\/b><span style=\"font-weight: 400;\">en una \u00fanica <\/span><b>campa\u00f1a <\/b><span style=\"font-weight: 400;\">UNED <\/span><b>estrategia de marketing<\/b><span style=\"font-weight: 400;\">, esencialmente ligando varios <\/span><b>productos <\/b><span style=\"font-weight: 400;\">en un paquete.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Beneficios\"><\/span><b>Beneficios<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Tabla de contenidos<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a9409a01018d\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Palanca<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a9409a01018d\"  aria-label=\"Palanca\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/wanode.io\/es\/blog\/estrategias-de-marketing\/#Beneficios\" >Beneficios<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/wanode.io\/es\/blog\/estrategias-de-marketing\/#Co-marketing\" >Co-marketing\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/wanode.io\/es\/blog\/estrategias-de-marketing\/#Beneficios_da_estrategia_de_marketing\" >Beneficios de la estrategia de marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/wanode.io\/es\/blog\/estrategias-de-marketing\/#Desafios\" >Desaf\u00edos<\/a><\/li><\/ul><\/nav><\/div>\n\n<p><b>Productos <\/b><span style=\"font-weight: 400;\">UNED <\/span><b>marcas compartidas<\/b><span style=\"font-weight: 400;\"> se benefician dos recursos conjuntos de una \u00fanica <\/span><b>campa\u00f1a<\/b><span style=\"font-weight: 400;\">. E uma alian\u00e7a entre <\/span><b>empresas <\/b><span style=\"font-weight: 400;\">tende a resultar em maior <\/span><b>confianza<\/b><span style=\"font-weight: 400;\">, bien como <\/span><b>riesgo compartido.<\/b><span style=\"font-weight: 400;\"> Como <\/span><b>campa\u00f1as combinadas de marketing y publicidad<\/b><span style=\"font-weight: 400;\"> \u2013 <\/span><b>impulsionadas por ornamentos mayores<\/b><span style=\"font-weight: 400;\"> \u2013 obviamente oferecer\u00e3o um grande <\/span><b>potencial de alcance<\/b><span style=\"font-weight: 400;\"> y, como resultado, a <\/span><b>receita das vendas<\/b><span style=\"font-weight: 400;\"> tender\u00e1 a ser mayor.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>Desaf\u00edos<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Como <\/span><b>marcas <\/b><span style=\"font-weight: 400;\">Preciso estar extremadamente sincronizadas con el sistema operativo <\/span><b>objetivos<\/b><span style=\"font-weight: 400;\">, <\/span><b>estrategia de marketing<\/b><span style=\"font-weight: 400;\">, <\/span><b>visi\u00f3n <\/b><span style=\"font-weight: 400;\">mi <\/span><b>perfil p\u00fablico <\/b><span style=\"font-weight: 400;\">de cada uma. Caso contrario, una colaboraci\u00f3n podr\u00eda tornarse muy compleja, resultando en um <\/span><b>producto <\/b><span style=\"font-weight: 400;\">UNED <\/span><b>campa\u00f1a de marketing<\/b><span style=\"font-weight: 400;\"> que es confuso y desinteresante.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ver como <\/span><b>marcas <\/b><span style=\"font-weight: 400;\">no funcionar\u00e1n bem juntas o como propias <\/span><b>marcas <\/b><span style=\"font-weight: 400;\">n\u00e3o forem adequadas, a <\/span><b>campa\u00f1a <\/b><span style=\"font-weight: 400;\">no funcionar\u00e1. Da mesma forma, os <\/span><b>clientes <\/b><span style=\"font-weight: 400;\">que hay <\/span><b>associa\u00e7\u00f5es negativas<\/b><span style=\"font-weight: 400;\"> Con una <\/span><b>marca <\/b><span style=\"font-weight: 400;\">podem muito bem transferir esas asociaciones asociadas para a otros <\/span><b>marca<\/b><span style=\"font-weight: 400;\">, sendo ambas marcadas com o mesmo pincel. Voc\u00ea n\u00e3o precisa ir muito longe para ver \u00f3timos exemplos de <\/span><b>parcerias de co-branding.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">A <\/span><b>Dell e Intel<\/b><span style=\"font-weight: 400;\">l estabeleceram uma colabora\u00e7\u00e3o frut\u00edfera, combinando <\/span><b>computadores<\/b> <b>pessoais e processadores<\/b><span style=\"font-weight: 400;\"> com efic\u00e1cia e sucesso.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Longe do mundo da <\/span><b>Tecnolog\u00eda<\/b><span style=\"font-weight: 400;\">, Michael Jordan combin\u00f3 su <\/span><b>marca personal<\/b><span style=\"font-weight: 400;\"> com a imagem de roupas esportivas global da <\/span><b>Nike <\/b><span style=\"font-weight: 400;\">para criar os <\/span><b>tenis Air Jordan<\/b><span style=\"font-weight: 400;\">. Essa oportunidade de <\/span><b>marca compartida<\/b><span style=\"font-weight: 400;\">, que fue lanzada en 1984, todav\u00eda es <\/span><b>extremadamente comercial<\/b><span style=\"font-weight: 400;\"> hoy.<\/span><\/p>\n<figure id=\"attachment_7865\" aria-describedby=\"caption-attachment-7865\" style=\"width: 1920px\" class=\"wp-caption alignnone\"><img fetchpriority=\"high\" decoding=\"async\" class=\"size-full wp-image-7865\" src=\"https:\/\/wanode.io\/wp-content\/uploads\/2020\/11\/2-5.png\" alt=\"Estrategias de marketing: co-branding y co-marketing\" width=\"1920\" height=\"1080\" srcset=\"https:\/\/wanode.io\/wp-content\/uploads\/2020\/11\/2-5.png 1920w, https:\/\/wanode.io\/wp-content\/uploads\/2020\/11\/2-5-600x338.png 600w, https:\/\/wanode.io\/wp-content\/uploads\/2020\/11\/2-5-711x400.png 711w, https:\/\/wanode.io\/wp-content\/uploads\/2020\/11\/2-5-1400x788.png 1400w, https:\/\/wanode.io\/wp-content\/uploads\/2020\/11\/2-5-768x432.png 768w, https:\/\/wanode.io\/wp-content\/uploads\/2020\/11\/2-5-1536x864.png 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><figcaption id=\"caption-attachment-7865\" class=\"wp-caption-text\">Estrategias de marketing: co-branding y co-marketing<\/figcaption><\/figure>\n<h2><span class=\"ez-toc-section\" id=\"Co-marketing\"><\/span><b>Co-marketing\u00a0<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">No es una estrategia de marketing nueva, pero ahora, como marcas est\u00e1n incorporando-o em de verdade suas <\/span><b>estrategias de marketing<\/b><span style=\"font-weight: 400;\">. Mesmo asim, \u00e9 um conceito pouco falado e que quase n\u00e3o tem artigos bons sobre.<\/span><\/p>\n<p><b>Co-marketing<\/b><span style=\"font-weight: 400;\"> \u00e9 quando duas <\/span><b>empresas <\/b><span style=\"font-weight: 400;\">colaboramos en <\/span><b>esfor\u00e7os promocionais <\/b><span style=\"font-weight: 400;\">Para una <\/span><b>oferta conjunta.<\/b><span style=\"font-weight: 400;\"> En una <\/span><b>paqueter\u00eda de marketing conjunto<\/b><span style=\"font-weight: 400;\">, ambas como <\/span><b>empresas <\/b><span style=\"font-weight: 400;\">promovem uma parte do <\/span><b>contenido <\/b><span style=\"font-weight: 400;\">UNED <\/span><b>producto <\/b><span style=\"font-weight: 400;\">y compartilham os <\/span><b>resultados dessa promo\u00e7\u00e3o<\/b><span style=\"font-weight: 400;\">. Ao alavancar o <\/span><b>relaci\u00f3n <\/b><span style=\"font-weight: 400;\">eo <\/span><b>alcance <\/b><span style=\"font-weight: 400;\">junto de um parceiro, as <\/span><b>conjunto de campa\u00f1as de marketing <\/b><span style=\"font-weight: 400;\">Son proyectadas para fornecer mais. <\/span><b>dirige<\/b><span style=\"font-weight: 400;\">, <\/span><b>zumbido <\/b><span style=\"font-weight: 400;\">mi <\/span><b>concientizaci\u00f3n<\/b><span style=\"font-weight: 400;\">, com menos trabalho e custo.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Quando voc\u00ea pensa sobre isso, o <\/span><b>co-marketing <\/b><span style=\"font-weight: 400;\">faz todo o sentido. Duas <\/span><b>empresas <\/b><span style=\"font-weight: 400;\">combinam seus <\/span><b>recursos, habilidades, ideas y alcance<\/b><span style=\"font-weight: 400;\"> Para crear una <\/span><b>campa\u00f1a <\/b><span style=\"font-weight: 400;\">poderosa que atinge um <\/span><b>p\u00fablico <\/b><span style=\"font-weight: 400;\">muito mais amplo do que cada uma delas poderia atingir sozinha. oh <\/span><b>co-marketing <\/b><span style=\"font-weight: 400;\">pode se manifestar de muitas maneiras diferentes: uma <\/span><b>franqueo en el blog<\/b><span style=\"font-weight: 400;\">, una <\/span><b>b\u00fasqueda<\/b><span style=\"font-weight: 400;\">, eh <\/span><b>bate-papo<\/b><span style=\"font-weight: 400;\"> No <\/span><b>Gorjeo<\/b><span style=\"font-weight: 400;\">, una <\/span><b>adquisici\u00f3n <\/b><span style=\"font-weight: 400;\">de uma storie no <\/span><b>Instagram<\/b><span style=\"font-weight: 400;\">, eh <\/span><b>seminario web <\/b><span style=\"font-weight: 400;\">ou at\u00e9 mesmo um <\/span><b>evento virtual.<\/b><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Beneficios_da_estrategia_de_marketing\"><\/span><b>Beneficios de la estrategia de marketing<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Una <\/span><b>campa\u00f1a de co-marketing <\/b><span style=\"font-weight: 400;\">bem-sucedida deve beneficiario ambas as partes. Oferece \u00e0s <\/span><b>empresas <\/b><span style=\"font-weight: 400;\">maiores a chance de refor\u00e7ar a <\/span><b>identidade de sua marca<\/b><span style=\"font-weight: 400;\"> y fuerza uma <\/span><b>experiencia <\/b><span style=\"font-weight: 400;\">consistente para um grande <\/span><b>p\u00fablico<\/b><span style=\"font-weight: 400;\">. Para <\/span><b>empresas <\/b><span style=\"font-weight: 400;\">menores, \u00e9 um gran impulso em <\/span><b>publicidad.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Se a ti <\/span><b>empresa <\/b><span style=\"font-weight: 400;\">tienes una <\/span><b>equipo de marketing peque\u00f1a<\/b><span style=\"font-weight: 400;\">, de cualquier forma, a su <\/span><b>empresa <\/b><span style=\"font-weight: 400;\">cr\u00eda <\/span><b>contenido <\/b><span style=\"font-weight: 400;\">de gra\u00e7a. Aproveitar esse <\/span><b>trabajo <\/b><span style=\"font-weight: 400;\">para construir <\/span><b>relaci\u00f3n <\/b><span style=\"font-weight: 400;\">con otros <\/span><b>marcas del sector<\/b><span style=\"font-weight: 400;\">, es un <\/span><b>grande retorno com baixo custo. <\/b><span style=\"font-weight: 400;\">E voc\u00ea ainda tem a chance de levar seu <\/span><b>contenido <\/b><span style=\"font-weight: 400;\">ellos <\/span><b>dire\u00e7\u00f5es diferentes:<\/b><span style=\"font-weight: 400;\"> o que voc\u00ea cria para o <\/span><b>p\u00fablico <\/b><span style=\"font-weight: 400;\">de otra <\/span><b>marca <\/b><span style=\"font-weight: 400;\">n\u00e3o \u00e9, necesariamente, o que voc\u00ea criaria para o seu <\/span><b>p\u00fablico<\/b><span style=\"font-weight: 400;\">. Adem\u00e1s de ti <\/span><b>Equipar <\/b><span style=\"font-weight: 400;\">poder ter uma <\/span><b>vis\u00e3o interessante <\/b><span style=\"font-weight: 400;\">sobre como outras <\/span><b>equipos de marketing <\/b><span style=\"font-weight: 400;\">operam.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ayuda a <\/span><b>&#039;preencher como lagunas&#039; <\/b><span style=\"font-weight: 400;\">de algumas<\/span><b> habilidades<\/b><span style=\"font-weight: 400;\"> UNED <\/span><b>recursos<\/b><span style=\"font-weight: 400;\">, por otro lado <\/span><b>marca <\/b><span style=\"font-weight: 400;\">pode ter o <\/span><b>Oraci\u00f3n <\/b><span style=\"font-weight: 400;\">t\u00fa un <\/span><b>experiencia <\/b><span style=\"font-weight: 400;\">que voc\u00ea n\u00e3o tem. E \u00e9 muito mais f\u00e1cil do que <\/span><b>marketing de influencia<\/b><span style=\"font-weight: 400;\">. Como <\/span><b>marcas <\/b><span style=\"font-weight: 400;\">tendem a serem mais abertas \u00e0 <\/span><b>propuesta de co-marketing <\/b><span style=\"font-weight: 400;\">\u00bfQu\u00e9 os pasa?<\/span><b> influenciadores<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Hoy en d\u00eda, est\u00e1 cada vez m\u00e1s dif\u00edcil se <\/span><b>destacar en l\u00ednea<\/b><span style=\"font-weight: 400;\">, o que significa que as <\/span><b>marcas <\/b><span style=\"font-weight: 400;\">est\u00e1 <\/span><b>corriendo m\u00e1s riesgos<\/b><span style=\"font-weight: 400;\"> para serem notadas \u2013 gastando mais em <\/span><b>anuncios<\/b><span style=\"font-weight: 400;\">, por ejemplo. O <\/span><b>co-marketing <\/b><span style=\"font-weight: 400;\">representa a una <\/span><b>apuesta m\u00e1s segura <\/b><span style=\"font-weight: 400;\">y todav\u00eda <\/span><b>Altamente eficaz<\/b><span style=\"font-weight: 400;\">, j\u00e1 que se tem pr\u00e1cticamente ag<\/span><b>arantia de atingir un p\u00fablico mayor<\/b><span style=\"font-weight: 400;\"> e, principalmente, o <\/span><b>p\u00fablico cierto<\/b><span style=\"font-weight: 400;\"> Para ti <\/span><b>marca<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Desafios\"><\/span><b>Desaf\u00edos<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Es vital que as\u00ed <\/span><b>empresas involucradas<\/b><span style=\"font-weight: 400;\"> En una <\/span><b>campa\u00f1a de co-marketing <\/b><span style=\"font-weight: 400;\">garant\u00eda de que tenham <\/span><b>acordos legais<\/b><span style=\"font-weight: 400;\"> adecuados en vigor para esclarecer sus derechos. E responsabilidades como parte de seus <\/span><b>esfor\u00e7os conjuntos<\/b><span style=\"font-weight: 400;\"> y para evitar quaisquer <\/span><b>disputas potenciales<\/b><span style=\"font-weight: 400;\">. Tamb\u00e9m \u00e9 crucial que as <\/span><b>campa\u00f1as de co-marketing<\/b><span style=\"font-weight: 400;\"> n\u00e3o violem nenhuma <\/span><b>regla anticompetitiva.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Existenm muitas<\/span><b> estrategias de co-marketing<\/b><span style=\"font-weight: 400;\"> nas quais as <\/span><b>marcas <\/b><span style=\"font-weight: 400;\">podem fazer. Algunos tipos principales nas <\/span><b>estrategias de marketing <\/b><span style=\"font-weight: 400;\">es:<\/span><\/p>\n<ul>\n<li><b>Marketing de afiliados:<\/b><span style=\"font-weight: 400;\"> una forma de<\/span><b> marketing digital <\/b><span style=\"font-weight: 400;\">en que como <\/span><b>marcas <\/b><span style=\"font-weight: 400;\">colaboram.com <\/span><b>blogueras<\/b><span style=\"font-weight: 400;\">, <\/span><b>influenciadores <\/b><span style=\"font-weight: 400;\">otros <\/span><b>marcas <\/b><span style=\"font-weight: 400;\">que t\u00eam um <\/span><b>p\u00fablico semelhante <\/b><span style=\"font-weight: 400;\">para obtener acceso a <\/span><b>nuevos clientes.<\/b><\/li>\n<li><b>Parceria de distribui\u00e7\u00e3o: <\/b><span style=\"font-weight: 400;\">este m\u00e9todo envolve o <\/span><b>empacado del producto de un paquete<\/b><span style=\"font-weight: 400;\"> com o seu, ou o <\/span><b>fornecimento <\/b><span style=\"font-weight: 400;\">Hazlo tu <\/span><b>producto <\/b><span style=\"font-weight: 400;\">UNED <\/span><b>servicio <\/b><span style=\"font-weight: 400;\">un esc\u00e1ndalo <\/span><b>marca<\/b><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Adem\u00e1s de <\/span><b>colaboraciones en redes sociales.<\/b><\/li>\n<li><strong>Patroc\u00ednios de eventos<\/strong><\/li>\n<\/ul>\n<p>Ao fazer uma <strong>estrategia<\/strong> que <strong>aumenta tanto o alcance<\/strong> \u00e9 imprescind\u00edvel ter um <strong>buen apoyo<\/strong>, tanto para tirar como d\u00favidas dos <strong>dirige<\/strong> n \/ A<strong> pr\u00e9-venda<\/strong>, cuanto na <strong>p\u00f3s venda<\/strong> e at\u00e9 mesmo nas <strong>vendas<\/strong>. Ya que o <strong>comercio electr\u00f3nico<\/strong> decolou! Nesses casos em que se tem uma <strong>demanda muy grande<\/strong>, principalmente de nuevos clientes. Se n\u00e3o for suporte que tenha <strong>robots conversacionales<\/strong> mi <strong>inteligencia artificial<\/strong>, \u00e9 certo que seus <strong>clientes<\/strong> ficar\u00e3o esperando, voc\u00eas perder\u00e3o a <strong>gesti\u00f3n de leads<\/strong> cada uno <strong>Jornada del consumidor.\u00a0<\/strong><\/p>\n<p><a href=\"https:\/\/wanode.io\/es\/tutoriais\/\">Por eso, es importante para m\u00ed <strong>CRM completo e integrado<\/strong>, con un <strong>Chat2Desk<\/strong>,<\/a> tienes un<strong>tendimento 24 horas por d\u00eda<\/strong>, sem deixar o <strong>cliente<\/strong> esperando, al\u00e9m de utilizar <strong>robots conversacionales<\/strong> para crear men\u00fas, enviar <strong>patrones de mensajes<\/strong> y resolver problemas simples. Pode, tamb\u00e9m, ter todo o relat\u00f3rio com os <strong>dados organizados<\/strong>. Al\u00e9m de uma <strong>Interfaz integrada<\/strong>, con todos nosotros<strong> canales de comunicaci\u00f3n.<\/strong> Otimizando el trabajo de sus colaboradores y fazendo con los suyos <strong>clientes<\/strong> sejam atendidos mais rapidamente.<\/p>\n<p><a href=\"https:\/\/calendly.com\/c2dbr-vendas\/demo\/?utm_source=site&amp;utm_medium=blog&amp;utm_campaign=estrategias-de-marketing\"><img decoding=\"async\" class=\"aligncenter wp-image-6648 size-full\" src=\"https:\/\/wanode.io\/wp-content\/uploads\/2020\/06\/AGENDAR-DEMONSTRA\u00c7\u00c3O-3-e1591152222880.png\" alt=\"\" width=\"500\" height=\"131\" \/><\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Duas das mais importantes estrat\u00e9gias de marketing para alavancar as vendas e que ajudam duas empresas em conjunto. No entanto, o co-branding e co-marketing s\u00e3o muito confundidos por serem estrat\u00e9gias de marketing parecidas. Al\u00e9m de criar um buzz, melhora o reconhecimento de marca e do produto. Acaba sendo muito lucrativo para ambas as marcas, mas&hellip;&nbsp;<a href=\"https:\/\/wanode.io\/es\/blog\/estrategias-de-marketing\/\" class=\"\" rel=\"bookmark\">Leer m\u00e1s \u00bb<span class=\"screen-reader-text\">Estrategias de marketing: co-branding y co-marketing<\/span><\/a><\/p>","protected":false},"author":28,"featured_media":7866,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","footnotes":""},"categories":[1,46],"tags":[52,65,59,79,54],"class_list":["post-7855","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-omnichannel","category-sac-digital","tag-atendimentodigital","tag-marketingbrasil","tag-sacdigital","tag-transformacaodigital","tag-vendasonline"],"_links":{"self":[{"href":"https:\/\/wanode.io\/es\/wp-json\/wp\/v2\/posts\/7855","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wanode.io\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wanode.io\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wanode.io\/es\/wp-json\/wp\/v2\/users\/28"}],"replies":[{"embeddable":true,"href":"https:\/\/wanode.io\/es\/wp-json\/wp\/v2\/comments?post=7855"}],"version-history":[{"count":0,"href":"https:\/\/wanode.io\/es\/wp-json\/wp\/v2\/posts\/7855\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wanode.io\/es\/wp-json\/wp\/v2\/media\/7866"}],"wp:attachment":[{"href":"https:\/\/wanode.io\/es\/wp-json\/wp\/v2\/media?parent=7855"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wanode.io\/es\/wp-json\/wp\/v2\/categories?post=7855"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wanode.io\/es\/wp-json\/wp\/v2\/tags?post=7855"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}