{"id":7421,"date":"2020-08-24T12:30:48","date_gmt":"2020-08-24T15:30:48","guid":{"rendered":"https:\/\/wanode.io\/?p=7421"},"modified":"2021-10-19T09:23:34","modified_gmt":"2021-10-19T12:23:34","slug":"apple-o-poder-de-uma-marca","status":"publish","type":"post","link":"https:\/\/wanode.io\/es\/blog\/apple-o-poder-de-uma-marca\/","title":{"rendered":"Apple: o poder de uma marca"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">La primera <\/span><b>empresa <\/b><span style=\"font-weight: 400;\">Alcan\u00e7ar o valor de US$2 trilh\u00f5es, \u00e9 bem prov\u00e1vel que a <\/span><b>Manzana <\/b><span style=\"font-weight: 400;\">ten\u00eda una bomba <\/span><b>Crecimiento <\/b><span style=\"font-weight: 400;\">todav\u00eda nos pr\u00f3ximos meses \u2013 estipulado em torno de 27% segundo o <\/span><b>analista de mercado<\/b><span style=\"font-weight: 400;\"> S\u00ed <\/span><b>Webush<\/b><span style=\"font-weight: 400;\">, Daniel Ives. Pois cree que a os <\/span><b>papi\u00e9s da empresa<\/b><span style=\"font-weight: 400;\"> podem valer muito mais por conta do <\/span><b>lanzamiento del iPhone 12 <\/b><span style=\"font-weight: 400;\">que deve ser feito em breve. Apesar la pandemia y da <\/span><b>recesi\u00f3n econ\u00f3mica<\/b><span style=\"font-weight: 400;\">, a <\/span><b>Manzana <\/b><span style=\"font-weight: 400;\">tema <\/span><b>previs\u00e3o de crescimento<\/b><span style=\"font-weight: 400;\"> para los pr\u00f3ximos 12 a 18 meses.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Isso, por un lado debe-se ao fato de levarem em conta que um ter\u00e7o dos <\/span><b>iPhones <\/b><span style=\"font-weight: 400;\">ativos, podem ter a necessidade de ser <\/span><b>actualizados<\/b><span style=\"font-weight: 400;\">. Otro punto importante, \u00e9 que o<\/span><b> Iphone 12<\/b><span style=\"font-weight: 400;\"> carrera a <\/span><b>tecnolog\u00eda 5G<\/b><span style=\"font-weight: 400;\">, enviando un <\/span><b>marco na produ\u00e7\u00e3o da Apple<\/b><span style=\"font-weight: 400;\">. Otro factor importante para eso <\/span><b>valorizaci\u00f3n <\/b><span style=\"font-weight: 400;\">es un<\/span><b> Tienda de aplicaciones<\/b><span style=\"font-weight: 400;\">, pois veem muita<\/span><b> demanda reprimida<\/b><span style=\"font-weight: 400;\"> Con o <\/span><b>dispositivos port\u00e1tiles<\/b><span style=\"font-weight: 400;\">. Principalmente con un <\/span><b>pandemia,<\/b><span style=\"font-weight: 400;\"> con necesidad de<\/span><b> distanciamiento social<\/b><span style=\"font-weight: 400;\"> y com a <\/span><b>remodelaci\u00f3n de los establecimientos<\/b><span style=\"font-weight: 400;\"> Yo hago <\/span><b>comercio<\/b><span style=\"font-weight: 400;\">.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Aunque <\/span><b>guerra tecnol\u00f3gica<\/b><span style=\"font-weight: 400;\"> Entre <\/span><b>Estados Unidos<\/b><span style=\"font-weight: 400;\"> mi <\/span><b>Porcelana <\/b><span style=\"font-weight: 400;\">possa atrapalhar um pouco a <\/span><b>demanda <\/b><span style=\"font-weight: 400;\">por esses <\/span><b>productos<\/b><span style=\"font-weight: 400;\">.J\u00e1 que o <\/span><b>mercado chino<\/b><span style=\"font-weight: 400;\"> corresponde a un 20% do total das <\/span><b>vendas de manzana<\/b><span style=\"font-weight: 400;\">. Obviamente isso trar\u00e1 um dano, principalmente por contacto do <\/span><b>WeChat<\/b><span style=\"font-weight: 400;\">, muito utilizado l\u00e1. E em caso dese <\/span><b>Aplicativo <\/b><span style=\"font-weight: 400;\">ser prohibido na<\/span><b> Tienda de aplicaciones<\/b><span style=\"font-weight: 400;\">, n\u00e3o poder\u00e3o us\u00e1-lo. Sabemos que existir\u00e1 siempre um <\/span><b>concurrente <\/b><span style=\"font-weight: 400;\">para o <\/span><b>Aplicativo <\/b><span style=\"font-weight: 400;\">del momento. Y cualquier <\/span><b>producto <\/b><span style=\"font-weight: 400;\">que entre no<\/span><b> mercado tecnol\u00f3gico<\/b><span style=\"font-weight: 400;\"> gosta de ter como cliente os<\/span><b> Man\u00edaco de las aplicaciones.\u00a0<\/b><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Qual_e_o_diferencial_da_Apple\"><\/span><b>\u00bfCu\u00e1l es el diferencial de Apple?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Tabla de contenidos<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a92842a8332d\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Palanca<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a92842a8332d\"  aria-label=\"Palanca\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/wanode.io\/es\/blog\/apple-o-poder-de-uma-marca\/#Qual_e_o_diferencial_da_Apple\" >\u00bfCu\u00e1l es el diferencial de Apple?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/wanode.io\/es\/blog\/apple-o-poder-de-uma-marca\/#Fale_a_lingua_do_seu_cliente\" >Fale a l\u00edngua do seu cliente<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/wanode.io\/es\/blog\/apple-o-poder-de-uma-marca\/#O_universo_Apple\" >El universo Apple<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/wanode.io\/es\/blog\/apple-o-poder-de-uma-marca\/#Como_construir_uma_marca_forte\" >Como construir una marca fuerte<\/a><\/li><\/ul><\/nav><\/div>\n\n<p><span style=\"font-weight: 400;\">No entanto, sabemos, se tem algo que a <\/span><b>Manzana <\/b><span style=\"font-weight: 400;\">se diferencia \u00e9 na <\/span><b>solu\u00e7\u00e3o de problemas<\/b><span style=\"font-weight: 400;\"> e na sua velocidade de <\/span><b>desenvolver inova\u00e7\u00f5es<\/b><span style=\"font-weight: 400;\">. Tu <\/span><b>posicionamiento de marca<\/b><span style=\"font-weight: 400;\"> sempre foi de uma <\/span><b>marca innovadora, utilit\u00e1ria e ic\u00f4nica<\/b><span style=\"font-weight: 400;\">. O que faz a <\/span><b>Manzana <\/b><span style=\"font-weight: 400;\">valer tanto s\u00e3o as <\/span><b>liga\u00e7\u00f5es emocionais<\/b><span style=\"font-weight: 400;\"> que a <\/span><b>marca <\/b><span style=\"font-weight: 400;\">tem com os seus <\/span><b>clientes. <\/b><span style=\"font-weight: 400;\">Algunos atributos contribuir\u00e1n para <\/span><b>construcci\u00f3n de la marca tan fuerte:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>Dise\u00f1o limpio<\/b><span style=\"font-weight: 400;\">, esteticamente agrad\u00e1vel;<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Oh <\/span><b>valor simb\u00f3lico<\/b><span style=\"font-weight: 400;\"> agregado a <\/span><b>marca<\/b><span style=\"font-weight: 400;\">;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">E o <\/span><b>senso de pertencimento<\/b><span style=\"font-weight: 400;\"> que causa na <\/span><b>Comunidad<\/b><span style=\"font-weight: 400;\">. Pois voc\u00ea siempre ver personas que s\u00ed <\/span><b>referencias <\/b><span style=\"font-weight: 400;\">con sistema operativo <\/span><b>productos de Apple.\u00a0<\/b><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Tu <\/span><b>productos <\/b><span style=\"font-weight: 400;\">Sano <\/span><b>funcionais<\/b><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">A <\/span><b>marca <\/b><span style=\"font-weight: 400;\">contrasta das <\/span><b>concurrentes <\/b><span style=\"font-weight: 400;\">En tu <\/span><b>publicidad<\/b><span style=\"font-weight: 400;\">, onde o menos \u00e9 mais, isso por conta da sua <\/span><b>abordaje <\/b><span style=\"font-weight: 400;\">n \/ A<\/span><b> simplicidade t\u00e9cnica.<\/b><span style=\"font-weight: 400;\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Todo en <\/span><b>marca <\/b><span style=\"font-weight: 400;\">tem o seu princ\u00edpio que menos \u00e9 mais, sua <\/span><b>interfaz <\/b><span style=\"font-weight: 400;\">es limpio, o <\/span><b>dise\u00f1o elegante<\/b><span style=\"font-weight: 400;\"> mi <\/span><b>intuitivo <\/b><span style=\"font-weight: 400;\">que nem \u00e9 necess\u00e1rio ter <\/span><b>manual de instru\u00e7\u00f5es<\/b><span style=\"font-weight: 400;\">. Nossos primeiros comandos em seus <\/span><b>productos <\/b><span style=\"font-weight: 400;\">costumam serem certos, mesmo sem direcionamento.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A <\/span><b>Manzana <\/b><span style=\"font-weight: 400;\">\u00e9 obcecada pela <\/span><b>experiencia del usuario<\/b><span style=\"font-weight: 400;\">, fazendo com que todos os seus <\/span><b>productos <\/b><span style=\"font-weight: 400;\">Sejam muito confort\u00e1veis para os seus clientes.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Adem\u00e1s, un <\/span><b>Manzana <\/b><span style=\"font-weight: 400;\">produz todas as partes do seu <\/span><b>producto<\/b><span style=\"font-weight: 400;\">, desde <\/span><b>hardware <\/b><span style=\"font-weight: 400;\">al servicio <\/span><b>centrado en l\u00ednea<\/b><span style=\"font-weight: 400;\"> No <\/span><b>usuario final<\/b><span style=\"font-weight: 400;\">. Ali\u00e1s, tudo \u00e9 <\/span><b>producido <\/b><span style=\"font-weight: 400;\">pela pr\u00f3pria <\/span><b>Manzana<\/b><span style=\"font-weight: 400;\">, isso d\u00e1 a possibilidade da <\/span><b>Manzana <\/b><span style=\"font-weight: 400;\">crear un <\/span><b>producto <\/b><span style=\"font-weight: 400;\">que ten\u00eda a<\/span><b> identidade visual da marca<\/b><span style=\"font-weight: 400;\"> e que seja de f\u00e1cil <\/span><b>usabilidad<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<figure id=\"attachment_7425\" aria-describedby=\"caption-attachment-7425\" style=\"width: 1920px\" class=\"wp-caption alignnone\"><img fetchpriority=\"high\" decoding=\"async\" class=\"size-full wp-image-7425\" src=\"https:\/\/wanode.io\/wp-content\/uploads\/2020\/08\/Design-sem-nome-35.png\" alt=\"Cliente Apple con su iPhone\" width=\"1920\" height=\"1080\" srcset=\"https:\/\/wanode.io\/wp-content\/uploads\/2020\/08\/Design-sem-nome-35.png 1920w, https:\/\/wanode.io\/wp-content\/uploads\/2020\/08\/Design-sem-nome-35-600x338.png 600w, https:\/\/wanode.io\/wp-content\/uploads\/2020\/08\/Design-sem-nome-35-711x400.png 711w, https:\/\/wanode.io\/wp-content\/uploads\/2020\/08\/Design-sem-nome-35-1400x788.png 1400w, https:\/\/wanode.io\/wp-content\/uploads\/2020\/08\/Design-sem-nome-35-768x432.png 768w, https:\/\/wanode.io\/wp-content\/uploads\/2020\/08\/Design-sem-nome-35-1536x864.png 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><figcaption id=\"caption-attachment-7425\" class=\"wp-caption-text\">Cliente Apple con su iPhone<\/figcaption><\/figure>\n<h2><span class=\"ez-toc-section\" id=\"Fale_a_lingua_do_seu_cliente\"><\/span><b>Fale a l\u00edngua do seu cliente<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">No hay sitio da <\/span><b>Manzana<\/b><span style=\"font-weight: 400;\">, antes de aparecer como <\/span><b>informa\u00e7\u00f5es t\u00e9cnicas<\/b><span style=\"font-weight: 400;\">, tiene im\u00e1genes lindas y com textos, en fuentes grandes, que <\/span><b>vendem<\/b><span style=\"font-weight: 400;\">. S\u00f3 ap\u00f3s rolar a <\/span><b>p\u00e1gina <\/b><span style=\"font-weight: 400;\">que voc\u00ea encontrar as <\/span><b>Informaci\u00f3n <\/b><span style=\"font-weight: 400;\">mais precisas, que nem todos conhecem.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A <\/span><b>marca <\/b><span style=\"font-weight: 400;\">sabe bem como os seus <\/span><b>clientes <\/b><span style=\"font-weight: 400;\">se comunicam e sabe se relacionar com eles. Sabe usar una <\/span><b>abordaje familiar<\/b><span style=\"font-weight: 400;\">, sin contaminar a <\/span><b>comunicaci\u00f3n <\/b><span style=\"font-weight: 400;\">con mucha <\/span><b>Informaci\u00f3n<\/b><span style=\"font-weight: 400;\">, os deixando confusos. Se voc\u00ea parar para analizar, a <\/span><b>Manzana <\/b><span style=\"font-weight: 400;\">no <\/span><b>vende <\/b><span style=\"font-weight: 400;\">Hola <\/span><b>producto<\/b><span style=\"font-weight: 400;\">, pero o <\/span><b>beneficios <\/b><span style=\"font-weight: 400;\">ea relevancia que ele ter\u00e1 em sua vida. oh <\/span><b>Iphone <\/b><span style=\"font-weight: 400;\">no es solo uno <\/span><b>tel\u00e9fono inteligente<\/b><span style=\"font-weight: 400;\">, pero un <\/span><b>computador <\/b><span style=\"font-weight: 400;\">que cabe no bolso. O <\/span><b>iMac <\/b><span style=\"font-weight: 400;\">no es solo uno <\/span><b>computador<\/b><span style=\"font-weight: 400;\">, ele torna sua<\/span><b> experiencia divertida.\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Tu <\/span><b>productos <\/b><span style=\"font-weight: 400;\">revolucionario o <\/span><b>mercado<\/b><span style=\"font-weight: 400;\">, pois est\u00e3o siempre solucionando un problema simple, que nenhuma outra <\/span><b>marca <\/b><span style=\"font-weight: 400;\">se atentou sobre. Ainda agrega mucho con cuidado <\/span><b>est\u00e9tico <\/b><span style=\"font-weight: 400;\">que hace com que o <\/span><b>cliente <\/b><span style=\"font-weight: 400;\">sinta que tem um <\/span><b>producto diferenciado<\/b><span style=\"font-weight: 400;\">, nome \u00fanico e uma super <\/span><b>experiencia <\/b><span style=\"font-weight: 400;\">En todos nosotros <\/span><b>sentidos.<\/b><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"O_universo_Apple\"><\/span><b>El universo Apple<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">N\u00e3o \u00e9 dif\u00edcil achar no <\/span><b>YouTube<\/b><span style=\"font-weight: 400;\">, v\u00eddeos de los clientes <\/span><b>Manzana <\/b><span style=\"font-weight: 400;\">abrindo como <\/span><b>embalajes <\/b><span style=\"font-weight: 400;\">dos tus <\/span><b>productos<\/b><span style=\"font-weight: 400;\">. <a href=\"https:\/\/blogdoiphone.com\/curiosidades\/apple-unboxing-iphone-se\/\">Tu <\/a><\/span><b>desempaquetados <\/b><span style=\"font-weight: 400;\">j\u00e1 s\u00e3o uma <\/span><b>experiencia <\/b><span style=\"font-weight: 400;\">em si, indo al\u00e9m do <\/span><b>producto<\/b><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A <\/span><b>\u201cExperiencia Apple\u201d<\/b><span style=\"font-weight: 400;\"> envolver a todos <\/span><b>etapas del proceso de compra<\/b><span style=\"font-weight: 400;\">: son diferentes <\/span><b>vers\u00f5es dos produtos<\/b><span style=\"font-weight: 400;\">, voc\u00ea pode testar o <\/span><b>producto <\/b><span style=\"font-weight: 400;\">En una <\/span><b>Tienda Apple<\/b><span style=\"font-weight: 400;\">, para recibir un <\/span><b>compra <\/b><span style=\"font-weight: 400;\">e desembrulhar ou ligar o <\/span><b>aparato<\/b><span style=\"font-weight: 400;\">. Cada una de estas etapas foram muito bem pensadas. Cada paso fue <\/span><b>criado, analizado y aprimorado, pensando<\/b><span style=\"font-weight: 400;\"> siempre es m\u00e1s necesario para o <\/span><b>consumidor<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Veja como os <\/span><b>Procesos en Apple<\/b><span style=\"font-weight: 400;\"> s\u00e3o bem mais \u00e1geis que nos outros <\/span><b>electr\u00f3nicos<\/b><span style=\"font-weight: 400;\">, sus aparatos no trabajan, sus v\u00eddeos no <\/span><b>Instagram <\/b><span style=\"font-weight: 400;\">tem boa resolu\u00e7\u00e3o em movimento entre outros. A <\/span><b>jun\u00e7\u00e3o do utilitarismo<\/b><span style=\"font-weight: 400;\">, una simplificaci\u00f3n de <\/span><b>cotidiano<\/b><span style=\"font-weight: 400;\">, oh <\/span><b>dise\u00f1o <\/b><span style=\"font-weight: 400;\">elegante e falta de necesidad de gastar rios com <\/span><b>publicidad<\/b><span style=\"font-weight: 400;\">. Todos eses<\/span><b> fatores, un <\/b><span style=\"font-weight: 400;\">torna t\u00e3o <\/span><b>exclusiva <\/b><span style=\"font-weight: 400;\">que todos querem fazer parte dese<\/span><b> grupo seleto<\/b><span style=\"font-weight: 400;\">, que tem os melhores <\/span><b>productos<\/b><span style=\"font-weight: 400;\">. Todas las palabras <\/span><b>preguntas <\/b><span style=\"font-weight: 400;\">hace com que a <\/span><b>marca <\/b><span style=\"font-weight: 400;\">fique na <\/span><b>mente del consumidor.<\/b><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A <\/span><b>Manzana <\/b><span style=\"font-weight: 400;\">no tengo <\/span><b>clientes<\/b><span style=\"font-weight: 400;\">, m\u00e1s <\/span><b>verdaderos evangelistas<\/b><span style=\"font-weight: 400;\">, son defensores ferrenhos da <\/span><b>marca<\/b><span style=\"font-weight: 400;\">. Nenhuma <\/span><b>marca <\/b><span style=\"font-weight: 400;\">conseguir <\/span><b>construir <\/b><span style=\"font-weight: 400;\">tantos defensores quanto a <\/span><b>Manzana<\/b><span style=\"font-weight: 400;\">, \u00e9 verdade que os <\/span><b>Man\u00edacos de Apple<\/b><span style=\"font-weight: 400;\"> \u00e9 um percentual peque\u00f1o de seus <\/span><b>Consumidores<\/b><span style=\"font-weight: 400;\">. Mas s\u00e3o poucas as <\/span><b>marcas <\/b><span style=\"font-weight: 400;\">que conseguem f\u00e3s. Esa devoci\u00f3n, entonces, es rara. Seu <\/span><b>posicionamiento <\/b><span style=\"font-weight: 400;\">es de uma <\/span><b>marca<\/b><span style=\"font-weight: 400;\"> de que \u00e9 <\/span><b>Fr\u00edo<\/b><span style=\"font-weight: 400;\">, <\/span><b>divertido <\/b><span style=\"font-weight: 400;\">mi <\/span><b>amiga <\/b><span style=\"font-weight: 400;\">\u2013 o contr\u00e1rio de alguns <\/span><b>concurrentes<\/b><span style=\"font-weight: 400;\">. Es <\/span><b>posicionamiento <\/b><span style=\"font-weight: 400;\">\u00e9 muito evidente no seu <\/span><b>Comercial \u201cPiensa Diferente\u201d.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">A <\/span><b>Manzana <\/b><span style=\"font-weight: 400;\">conseguir <\/span><b>monetizar <\/b><span style=\"font-weight: 400;\">tanto como o <\/span><b>universo <\/b><span style=\"font-weight: 400;\">que criou, que seus <\/span><b>Consumidores <\/b><span style=\"font-weight: 400;\">cr\u00e9anme que a <\/span><b>marca <\/b><span style=\"font-weight: 400;\">os compreende e tem os mesmos <\/span><b>comportamientos <\/b><span style=\"font-weight: 400;\">que eles. Isso \u00e9 uma <\/span><b>ventaja competitiva<\/b><span style=\"font-weight: 400;\"> que at\u00e9 <\/span><b>peque\u00f1as marcas<\/b><span style=\"font-weight: 400;\"> consecuencia ter. Ali\u00e1s, \u00e9 poss\u00edvel <\/span><b>construir <\/b><span style=\"font-weight: 400;\">una <\/span><b>Comunidad <\/b><span style=\"font-weight: 400;\">antes mesmo de se vender algo<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Como_construir_uma_marca_forte\"><\/span><b>Como construir una marca fuerte<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">El paso m\u00e1s importante para esto es entender bastante os <\/span><b>valores<\/b><span style=\"font-weight: 400;\">, <\/span><b>comportamientos <\/b><span style=\"font-weight: 400;\">mi <\/span><b>personalidad <\/b><span style=\"font-weight: 400;\">Hazlo tu <\/span><b>p\u00fablico alvo<\/b><span style=\"font-weight: 400;\">. En la primera etapa, \u00e9 preciso construir um <\/span><b>posicionamiento <\/b><span style=\"font-weight: 400;\">realista e humano em sua mente primeiro. Essa ser\u00e1 su mensaje principal, da mesma forma que a <\/span><b>Manzana <\/b><span style=\"font-weight: 400;\">diz que menos \u00e9 mais em todos los detalles de sua <\/span><b>marca <\/b><span style=\"font-weight: 400;\">y de su producto.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La pr\u00f3xima etapa se identificar\u00e1 como sua <\/span><b>estrategia de marketing<\/b><span style=\"font-weight: 400;\">, su texto, sus im\u00e1genes, todo es di\u00e1logo con sua <\/span><b>mensaje<\/b><span style=\"font-weight: 400;\">. Cada parte es importante y debe ser uniforme con el que usted escolheu para representar sua <\/span><b>marca<\/b><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Agora, \u00e9 hora de mostrar a sua <\/span><b>audiencia <\/b><span style=\"font-weight: 400;\">o que voc\u00ea valoriza, como sus causas, h\u00e1bitos eo que sua <\/span><b>marca <\/b><span style=\"font-weight: 400;\">muda na vida de seus <\/span><b>clientes<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Un factor muy importante es construirlo. <\/span><b>relaci\u00f3n <\/b><span style=\"font-weight: 400;\">genuino con el sistema operativo <\/span><b>clientes<\/b><span style=\"font-weight: 400;\">, no mundo actual, \u00e9 preciso estar em todos os<\/span><b> canales de comunicaci\u00f3n.<\/b><span style=\"font-weight: 400;\"> Estar acess\u00edvel aos <\/span><b>clientes<\/b><span style=\"font-weight: 400;\">, para que eles possam se comunique com voc\u00ea por onde preferirem. Ter um <\/span><b>atenci\u00f3n <\/b><span style=\"font-weight: 400;\">mi <\/span><b>asistencia t\u00e9cnica,<\/b><span style=\"font-weight: 400;\"> Tambi\u00e9n es esencial. pois os <\/span><b>clientes <\/b><span style=\"font-weight: 400;\">Querem que voc\u00ea, justamente, solucione os problemas deles y s\u00e3o desses momentos que eles ir\u00e3o lembrar.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Una <\/span><b>herramienta <\/b><span style=\"font-weight: 400;\">que ajuda bastante no<\/span><b> Atenci\u00f3n a las empresas<\/b><span style=\"font-weight: 400;\"> soy como <\/span><b>SaaS<\/b><span style=\"font-weight: 400;\">. Pois voc\u00ea consegue ter um <\/span><b>atenci\u00f3n <\/b><span style=\"font-weight: 400;\">mais \u00e1gil devido o <\/span><b>Atenci\u00f3n h\u00edbrida.<\/b><span style=\"font-weight: 400;\"> J\u00e1 que os <\/span><b>robots conversacionales <\/b><span style=\"font-weight: 400;\">otimizam o tempo, com seus <\/span><b>men\u00fas<\/b><span style=\"font-weight: 400;\">, e ainda n\u00e3o deixam o <\/span><b>cliente <\/b><span style=\"font-weight: 400;\">na fila de espera para ser <\/span><b>atendido<\/b><span style=\"font-weight: 400;\">. A <\/span><b><a href=\"https:\/\/wanode.io\/es\/demo\/\">Chat2Desk<\/a> <\/b><span style=\"font-weight: 400;\">ofrece esse <\/span><b>servicio <\/b><span style=\"font-weight: 400;\">e ainda com <\/span><b>Atenci\u00f3n omnicanal,<\/b><span style=\"font-weight: 400;\"> podendo o <\/span><b>asistente <\/b><span style=\"font-weight: 400;\">acessar todos los sistemas <\/span><b>canais <\/b><span style=\"font-weight: 400;\">pela mesma <\/span><b>interfaz<\/b><span style=\"font-weight: 400;\">. Adem\u00e1s de <\/span><b>organizar <\/b><span style=\"font-weight: 400;\">Todas las cosas como<\/span><b> Informaci\u00f3n del cliente<\/b><span style=\"font-weight: 400;\">, disponibilizando <\/span><b>relatorios<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><a href=\"https:\/\/calendly.com\/c2dbr-vendas\/demo\/?utm_source=site&amp;utm_medium=blog&amp;utm_campaign=apple-o-poder-de-uma-marca\"><img decoding=\"async\" class=\"aligncenter wp-image-6648 size-full\" src=\"https:\/\/wanode.io\/wp-content\/uploads\/2020\/06\/AGENDAR-DEMONSTRA\u00c7\u00c3O-3-e1591152222880.png\" alt=\"\" width=\"500\" height=\"131\" \/><\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>A primeira empresa a alcan\u00e7ar o valor de US$2 trilh\u00f5es, \u00e9 bem prov\u00e1vel que a Apple tenha um bom crescimento ainda nos pr\u00f3ximos meses &#8211; estipulado em torno de 27% segundo o analista de mercado da Webush, Daniel Ives. Pois creem que a os pap\u00e9is da empresa podem valer muito mais por conta do lan\u00e7amento&hellip;&nbsp;<a href=\"https:\/\/wanode.io\/es\/blog\/apple-o-poder-de-uma-marca\/\" class=\"\" rel=\"bookmark\">Leer m\u00e1s \u00bb<span class=\"screen-reader-text\">Apple: o poder de uma marca<\/span><\/a><\/p>","protected":false},"author":28,"featured_media":7424,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","footnotes":""},"categories":[1],"tags":[64,51,60,59,57],"class_list":["post-7421","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-omnichannel","tag-atendimentodigitalbrasil","tag-atendimentowhatsapp","tag-omnichannelbrasil","tag-sacdigital","tag-whatsappbrasil"],"_links":{"self":[{"href":"https:\/\/wanode.io\/es\/wp-json\/wp\/v2\/posts\/7421","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wanode.io\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wanode.io\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wanode.io\/es\/wp-json\/wp\/v2\/users\/28"}],"replies":[{"embeddable":true,"href":"https:\/\/wanode.io\/es\/wp-json\/wp\/v2\/comments?post=7421"}],"version-history":[{"count":0,"href":"https:\/\/wanode.io\/es\/wp-json\/wp\/v2\/posts\/7421\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wanode.io\/es\/wp-json\/wp\/v2\/media\/7424"}],"wp:attachment":[{"href":"https:\/\/wanode.io\/es\/wp-json\/wp\/v2\/media?parent=7421"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wanode.io\/es\/wp-json\/wp\/v2\/categories?post=7421"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wanode.io\/es\/wp-json\/wp\/v2\/tags?post=7421"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}