{"id":10903,"date":"2021-07-13T11:06:34","date_gmt":"2021-07-13T14:06:34","guid":{"rendered":"https:\/\/wanode.io\/?p=10903"},"modified":"2021-10-18T16:55:39","modified_gmt":"2021-10-18T19:55:39","slug":"google-midia-offline","status":"publish","type":"post","link":"https:\/\/wanode.io\/es\/blog\/google-midia-sin-conexion\/","title":{"rendered":"Google y sus estrategias de m\u00eddia offline"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"10903\" class=\"elementor elementor-10903\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-80c77a9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"80c77a9\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6e7ff4b\" data-id=\"6e7ff4b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-61dff31 elementor-widget elementor-widget-text-editor\" data-id=\"61dff31\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"margin-bottom: 0cm;\">\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 O Google asim como grandes empresas que invierten en Medios sin conexi\u00f3n veem nessa estrategia de marketing uma oportunidad de se fazer presente na <a href=\"https:\/\/wanode.io\/es\/blog\/a-nova-jornada-do-consumidor\/?swcfpc=1\">jornada dos usu\u00e1rios<\/a>.<\/p><p style=\"margin-bottom: 0cm;\"><span style=\"letter-spacing: 0px;\">\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 Como las personas se mantienen conectadas cuando est\u00e1n fuera de la casa, se ven impactadas de forma masiva por anuncios de m\u00eddia exterior. S\u00f3 esse fato demuestra que hay un terreno f\u00e9rtil a ser explorado por empresas de tecnolog\u00eda que vai al\u00e9m da internet.<\/span><\/p><p style=\"margin-bottom: 0cm;\">\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 La Associa\u00e7\u00e3o de Publicidade em Out-Of-Home da Am\u00e9rica divulga rankings anuales de los 100 anunciantes que m\u00e1s invierten en OOH en Estados Unidos, sendos a la localizaci\u00f3n del principal mercado del mundo.<\/p><p style=\"margin-bottom: 0cm;\"><span style=\"letter-spacing: 0px;\">\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 Seg\u00fan el ranking de 2018, Google se encuentra en la quinta posici\u00f3n apenas detr\u00e1s de Apple, McDonald &#039;s, Geico y Netflix.\u00a0\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-87d5665 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"87d5665\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-35306b8\" data-id=\"35306b8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-65da9c7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"65da9c7\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-dbfda3e\" data-id=\"dbfda3e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7043e19 elementor-widget elementor-widget-heading\" data-id=\"7043e19\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span class=\"ez-toc-section\" id=\"Mas_afinal_quais_as_estrategias_utilizadas_pela_Google_nas_midias_OOH\"><\/span><h2 style=\"margin-bottom: 0cm;font-family: Poppins, sans-serif;white-space: normal\">Mas afinal, \u00bfqu\u00e9 estrategias utiliza Google en las m\u00eddias OOH?<span class=\"ez-toc-section-end\"><\/span><\/h2><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Tabla de contenidos<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a9296b4e0493\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Palanca<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a9296b4e0493\"  aria-label=\"Palanca\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/wanode.io\/es\/blog\/google-midia-sin-conexion\/#Mas_afinal_quais_as_estrategias_utilizadas_pela_Google_nas_midias_OOH\" >Mas afinal, \u00bfqu\u00e9 estrategias utiliza Google en las m\u00eddias OOH?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/wanode.io\/es\/blog\/google-midia-sin-conexion\/#O_que_faz_grandes_empresas_investirem_em_midia_exterior\" >\u00bfQu\u00e9 hacen las grandes empresas para invertir en el medio exterior?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/wanode.io\/es\/blog\/google-midia-sin-conexion\/#Inovacao_de_campanhas\" >Inova\u00e7\u00e3o de campanhas<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/wanode.io\/es\/blog\/google-midia-sin-conexion\/#Integracao_de_Midia_Offline_com_acoes_de_marketing_digital\" >Integraci\u00f3n de Medios Offline con acciones de marketing digital<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-714ecd1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"714ecd1\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9bd842a\" data-id=\"9bd842a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8960a2c elementor-widget elementor-widget-text-editor\" data-id=\"8960a2c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"margin-bottom: 0cm;\">\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 O Google buscando innovaci\u00f3n en estrategias, levante su asistente personal para las calles de Londres, en campa\u00f1a para promocionar Google Home. Una multinacional apuesta por el Digital Out-Of-Home (DOOH) para mostrar as diversas tarefas que podem ser ejecutadas por el asistente.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5a88889 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5a88889\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fcc18e9\" data-id=\"fcc18e9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a03daf6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a03daf6\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-58f0d07\" data-id=\"58f0d07\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a6e746b elementor-widget elementor-widget-image\" data-id=\"a6e746b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"940\" height=\"470\" src=\"https:\/\/wanode.io\/wp-content\/uploads\/2021\/07\/google-1.png\" class=\"attachment-large size-large wp-image-10940\" alt=\"\" srcset=\"https:\/\/wanode.io\/wp-content\/uploads\/2021\/07\/google-1.png 940w, https:\/\/wanode.io\/wp-content\/uploads\/2021\/07\/google-1-600x300.png 600w, https:\/\/wanode.io\/wp-content\/uploads\/2021\/07\/google-1-800x400.png 800w, https:\/\/wanode.io\/wp-content\/uploads\/2021\/07\/google-1-768x384.png 768w\" sizes=\"(max-width: 940px) 100vw, 940px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e7e43b9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e7e43b9\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fa46b38\" data-id=\"fa46b38\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2e81931 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2e81931\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f49e45c\" data-id=\"f49e45c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d8c94c0 elementor-widget elementor-widget-heading\" data-id=\"d8c94c0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span class=\"ez-toc-section\" id=\"O_que_faz_grandes_empresas_investirem_em_midia_exterior\"><\/span>\u00bfQu\u00e9 hacen las grandes empresas para invertir en el medio exterior?<span class=\"ez-toc-section-end\"><\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8e71b6e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8e71b6e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cab4709\" data-id=\"cab4709\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5570142 elementor-widget elementor-widget-text-editor\" data-id=\"5570142\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"margin-bottom: 0cm; text-align: left;\">\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 Independientemente de dos motivos, los jugadores tecnol\u00f3gicos han contribuido bastante para el crecimiento de este mes, un informe publicado en Magna Global, demostrando que el OOH faturou cerca de US$ 31 millones en todo el mundo en el a\u00f1o 2018.<\/p><p style=\"margin-bottom: 0cm; text-align: left;\">\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 La previsi\u00f3n de crecimiento para este tipo de M\u00eddia Offline es 2,8% durante el a\u00f1o, mientras que los m\u00eddias tradicionales, como TV, radio y m\u00eddia impressa, deben caer 1,7%.\u00a0<span style=\"letter-spacing: 0px;\">No Brasil esse modelo de M\u00eddia Offline solo atr\u00e1s da TV aberta e da internet possui 8% de share junto a participa\u00e7\u00e3o de investimentos publicit\u00e1rios.<\/span><span style=\"font-family: inherit; letter-spacing: 0px; color: #283cfa; font-size: 1.75rem;\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9a2bf44 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9a2bf44\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7be76ad\" data-id=\"7be76ad\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4f02bc6 elementor-widget elementor-widget-heading\" data-id=\"4f02bc6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><span class=\"ez-toc-section\" id=\"Inovacao_de_campanhas\"><\/span>Inova\u00e7\u00e3o de campanhas<span class=\"ez-toc-section-end\"><\/span><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5b99ddb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5b99ddb\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-63d90cc\" data-id=\"63d90cc\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-99188d4 elementor-widget elementor-widget-text-editor\" data-id=\"99188d4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"margin-bottom: 0cm;\">\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 Es posible que los anunciantes fa\u00e7am uma campanha em formatos digitales como en los diferentes rodavi\u00e1rios digitales, que permiten enviar y trocar como artes sin necesidad de pasar por toda la complejidad de imprimir como piezas.<\/p><p style=\"margin-bottom: 0cm;\">\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 En Google con la intuici\u00f3n de divulgar Google Play Music, puede hacer campa\u00f1as en formatos digitales que na campa\u00f1a como artes que eran responsables de divulgar listas de reproducci\u00f3n musicales, como piezas se alteran de acuerdo con horario, condici\u00f3n clim\u00e1tica, localizaci\u00f3n y tr\u00e1fico ao redor dos puntos de m\u00eddia. <span style=\"letter-spacing: 0px;\">Campa\u00f1as digitales seg\u00fan el tipo permitido\u00a0<\/span><span style=\"letter-spacing: 0px;\">que as empresas que invierten en M\u00eddia Offline, permiten m\u00e1s\u00a0<\/span><span style=\"letter-spacing: 0px;\">agilidade, versatilidade (afinal, pode-se usar tanto im\u00e1genes cuanto\u00a0<\/span><span style=\"letter-spacing: 0px;\">v\u00eddeos).<\/span><\/p><p style=\"margin-bottom: 0cm;\"><span style=\"letter-spacing: 0px;\">\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 Al\u00e9m da capacidade de trocar os criativos quando a <\/span><span style=\"letter-spacing: 0px;\">campanha j\u00e1 estiver no ar, trazendo mais efic\u00e1cia para a campanha.\u00a0<\/span><span style=\"letter-spacing: 0px;\">Quanto mais criativa for a campanha,\u00a0<\/span><span style=\"letter-spacing: 0px;\">maior a repercuss\u00e3o que ela tem. As marcas acabam criando conversas\u00a0<\/span><span style=\"letter-spacing: 0px;\">com o p\u00fablico na imprensa e nas redes sociales ao chamar a aten\u00e7\u00e3o\u00a0<\/span><span style=\"letter-spacing: 0px;\">com esse tipo de pe\u00e7a.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-169d108 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"169d108\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3462a6e\" data-id=\"3462a6e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8eead55 elementor-widget elementor-widget-heading\" data-id=\"8eead55\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><span class=\"ez-toc-section\" id=\"Integracao_de_Midia_Offline_com_acoes_de_marketing_digital\"><\/span>Integraci\u00f3n de Medios Offline con acciones de marketing digital<span class=\"ez-toc-section-end\"><\/span><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-97d9e9b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"97d9e9b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0f2d79a\" data-id=\"0f2d79a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-155dd91 elementor-widget elementor-widget-text-editor\" data-id=\"155dd91\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>El medio exterior se considera un formato de medio fuera de l\u00ednea como que, naturalmente, Internet tiene una extensi\u00f3n OOH. Os dados mostram isso:<\/p><ul><li><p style=\"margin-top: 0.42cm; margin-bottom: 0cm;\">33% las personas est\u00e1n en Google o en otros buscadores para buscar esa misma marca de un anuncio o cual elas viram en el medio exterior (<a href=\"https:\/\/billboardinsider.com\/the-2019-nielsen-out-of-home-advertising-study\/\" target=\"https:\/\/billboardinsider.com\/the-2019-nielsen-out-of-home-advertising-study\/\"><span style=\"color: #1155cc;\"><u>Billboard Insider<\/u><\/span><\/a>);<\/p><\/li><li><p style=\"margin-bottom: 0cm;\">OOH gera 4x mais ativa\u00e7\u00f5es na internet por d\u00f3lar gasto se comparamos con otros mejores tradicionales (<a href=\"https:\/\/specialreports.oaaa.org\/wp-content\/uploads\/2017\/05\/Nielsen_042417.pdf\" target=\"https:\/\/specialreports.oaaa.org\/wp-content\/uploads\/2017\/05\/Nielsen_042417.pdf\"><span style=\"color: #1155cc;\"><u>Nielsen | OAAA<\/u><\/span><\/a>);<\/p><\/li><li><p style=\"margin-bottom: 0.42cm;\">El alcance de las campa\u00f1as de OOH integradas con aplicaciones de dispositivos m\u00f3viles puede ser 300% mayor que las acciones m\u00f3viles sin convergencia (<a href=\"https:\/\/www.fliphound.com\/files\/billboard-out-of-home-advertising-resources\/usa-touch-points-why-ooh-digital-billboard-advertising-study.pdf#page=38\" target=\"https:\/\/www.fliphound.com\/files\/billboard-out-of-home-advertising-resources\/usa-touch-points-why-ooh-digital-billboard-advertising-study.pdf#page=38\"><span style=\"color: #1155cc;\"><u>OAAA<\/u><\/span><\/a>).<\/p><\/li><\/ul><p style=\"text-align: left;\">\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 Vale destacar tambi\u00e9n que los datos generados no offline pueden alimentarse como estrategias digitales de estas empresas. A orma como o p\u00fablico reage aos an\u00fancios pode trazer indicadores aos jugadores. Este tipo de insigth influye en el movimiento de campanhas y en el desarrollo de controversias.<\/p><p>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 Por lo tanto, al contrario de lo que muchos piensan, el medio sin conexi\u00f3n no est\u00e1 ultrapasado y Google hace un gran uso de la como prueba de ello. Por \u00faltimo, sus estrategias son innovadoras y hacen que Internet se convierta en una extensi\u00f3n de los anuncios de los foros.<\/p><p style=\"margin-top: 0.42cm; margin-bottom: 0.42cm;\">\u00a0E a\u00ed, curtiu esse conte\u00fado? <a href=\"https:\/\/lnk.bio\/chat2deskbr\/\">Nos acompa\u00f1amos<\/a> para no perder nenhuma novidade!<\/p><p>\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ec9249d elementor-widget elementor-widget-text-editor\" data-id=\"ec9249d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/calendly.com\/c2dbr-vendas\/demo\/?utm_source=site&amp;utm_medium=blog&amp;utm_campaign=google-midia-offline\" rel=\"attachment wp-att-6648\"><img decoding=\"async\" class=\"aligncenter wp-image-6648 size-full\" src=\"https:\/\/wanode.io\/wp-content\/uploads\/2020\/06\/AGENDAR-DEMONSTRA\u00c7\u00c3O-3-e1591152222880.png\" alt=\"\" width=\"500\" height=\"131\" \/><\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 O Google assim como as grandes empresas que investem em M\u00eddia Offline veem nessa estrat\u00e9gia de marketing uma oportunidade de se fazer presente na jornada dos usu\u00e1rios. \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 As pessoas se mant\u00eam conectadas quando est\u00e3o fora de casa, s\u00e3o impactadas de forma massiva por an\u00fancios de&hellip;&nbsp;<a href=\"https:\/\/wanode.io\/es\/blog\/google-midia-sin-conexion\/\" class=\"\" rel=\"bookmark\">Leer m\u00e1s \u00bb<span class=\"screen-reader-text\">Google y sus estrategias de m\u00eddia offline<\/span><\/a><\/p>","protected":false},"author":28,"featured_media":10919,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","footnotes":""},"categories":[436],"tags":[437,438,75],"class_list":["post-10903","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google","tag-google","tag-midia-offline","tag-solucaodigitalbrasil"],"_links":{"self":[{"href":"https:\/\/wanode.io\/es\/wp-json\/wp\/v2\/posts\/10903","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wanode.io\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wanode.io\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wanode.io\/es\/wp-json\/wp\/v2\/users\/28"}],"replies":[{"embeddable":true,"href":"https:\/\/wanode.io\/es\/wp-json\/wp\/v2\/comments?post=10903"}],"version-history":[{"count":0,"href":"https:\/\/wanode.io\/es\/wp-json\/wp\/v2\/posts\/10903\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wanode.io\/es\/wp-json\/wp\/v2\/media\/10919"}],"wp:attachment":[{"href":"https:\/\/wanode.io\/es\/wp-json\/wp\/v2\/media?parent=10903"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wanode.io\/es\/wp-json\/wp\/v2\/categories?post=10903"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wanode.io\/es\/wp-json\/wp\/v2\/tags?post=10903"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}